Top 5 social platforms in China in 2024
If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall of China, a unique ecosystem of local Chinese alternatives has thrived in their place. It […]
B2B: How to adapt culturally when targeting Japan
Introduction When you are a B2B brand targeting the Japanese market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way – by being able to adapt to local customs and avoid any embarrassing faux pas. […]
Top 8 countries for time spent online in 2024
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more. But have you ever wondered just how […]
10 markets with an unexpected social media landscape in 2024
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite significantly! I recently wrote the […]
B2B: How to adapt culturally when targeting South Korea
Introduction When you are a B2B brand targeting the South Korean market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way – by being able to adapt to local customs and avoid any embarrassing faux […]
Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
B2B: How to adapt culturally when targeting China
Introduction When you are a B2B brand targeting a foreign market, it is important to have a good understanding of the business culture in the target market. This will help you to do business in the smoothest, most effective and most respectful way – by being able to adapt to local customs and avoid any […]
6 markets where Bing is surprisingly popular in 2024
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% of the search engine market share in most countries around the world, this blog post […]
6 markets with an unexpected search engine landscape in 2024
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key to success in your search […]
Yahoo Japan search advertising tips for 2024
What is Yahoo Japan? Yahoo Japan is the second most popular search engine in Japan, after Google. Google has a search engine market share of 78% in the country, whilst Yahoo Japan comes in second place with 11%. However, it would perhaps be more accurate to refer to Yahoo Japan as a web portal, rather […]