Baidu search advertising tips for 2024
What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance with local laws and censorship, and a better understanding of the nuances of the Chinese […]
Naver search advertising tips for 2024
What is Naver? Naver is one of the most popular search engines in South Korea, with approximately 40 million people in South Korea (around 80% of the population) being active users. The screenshot below shows what Naver looks like on a desktop computer: The screenshot below shows what Naver looks like on a mobile phone: […]
Naver social media marketing tips for 2024
What is Naver? Naver is a South Korean online platform that offers a wide range of services including a search engine, news portal, email, online shopping and social networking. In the screenshot below, you can see various icons displayed below the search bar, which all link to services that Naver offers (with more appearing if […]
Line marketing tips for 2024
What is Line? Line is a messenger app that was launched in Japan in 2011. It was made to meet Japanese users’ needs for services like free calls and texting. Line started life as an app very similar to WhatsApp – i.e. an instant communication app where users can exchange texts, images, video and audio. […]
Little Red Book marketing tips for 2024
What is Little Red Book? Little Red Book (also known as Xiaohongshu) is China’s most trusted social shopping platform. Users can share social posts, as well as shop for products. It is like a combination of Pinterest, Instagram and a short video platform. According to the latest stats, the platform has 199 million monthly active […]
3 ways KakaoTalk can support your CRM marketing in South Korea
KakaoTalk is the most popular social platform in South Korea, making it an important platform for your brand to be active on if you want to succeed in the country. With users coming from all age groups and all walks of life, KakaoTalk can be a valuable marketing tool whether your company is B2C or […]
WeChat marketing tips for 2024
What is WeChat? WeChat is a very popular platform in China. It has over 1.3 billion monthly active accounts, which is nearly the entire population of China. Users can perform a wide variety of activities on WeChat, including socialising, messaging, accessing news, shopping and making payments – all within the same app. WeChat is considered […]
Is influencer marketing really better than paid advertising on WeChat?
Introduction WeChat is the most popular social platform in China, making it an essential platform for brands wanting to succeed in the country. But what are the most effective strategies when it comes to marketing on WeChat? WeChat is a unique platform unlike any other, meaning that you must tailor your WeChat marketing strategy specifically […]
WeChat Channels: Harness the power of video on WeChat
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere else in the world, video is hugely popular in China, making it a vital means […]
What’s the difference: WeChat service vs subscription accounts
Introduction WeChat is the most popular social network in China, making it a vital platform for your brand to be active on if you are targeting the country. With over 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B. To reach […]