How to create effective WeChat articles
Introduction WeChat is the most popular social platform in China, making it an essential channel for your Chinese marketing activities. You should set up a WeChat account for your brand and make sure to use it regularly in order to connect with your target audience – but what exactly does that entail? One important part […]
How to boost customer engagement on WeChat
Introduction WeChat is the most popular social network in China, with over 1.3 billion monthly active users. If your brand is targeting the Chinese market, WeChat is an essential platform for your marketing efforts, whether your company is B2C or B2B. If you are reading this blog post, then you have probably already created a […]
How to open and verify an official WeChat account
Introduction WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B. […]
3 tips for digital marketing in South Korea
This blog post was updated on 30 September 2025. South Korea is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a market for your product. […]
3 useful facts about digital marketing in Vietnam in 2023
When doing digital marketing in Vietnam, you need to be aware that the country has a very different digital landscape from any other country in the world. It has its own search engine, social network and e-commerce platform, which means that your marketing strategy needs to look very different from what you may be used […]
3 useful facts about digital marketing in South Korea in 2023
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! It has different search engines and social networks that do not exist elsewhere, where people […]
3 useful facts about digital marketing in Japan in 2023
When doing digital marketing in Japan, it is essential that you tailor your marketing strategy to the needs of the local Japanese market. This is because the Japanese digital landscape looks rather different from what you are used to seeing elsewhere! By tailoring your strategy accordingly, you can reach your local target audience on the […]
8 markets where Bing has over 5% of the search engine market share
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it could lead to you missing out on opportunities. The infographic below lists eight countries where […]
Top 5 countries for time spent online per day in 2023
In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or watch entertaining videos to amuse themselves. But have you ever wondered just how long the […]
6 markets with an unexpected top social network
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these three platforms dominated the social media landscapes of countries time and again. But assuming that […]