Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
Why Australians Need To Prepare For Chinese SEO
Many of Australia’s most popular websites have encountered some interesting statistics over the course of the past 3 months. That is an increasing amount of visitors coming from China, 1 in 3 websites in Australia will have China as a main source of visitors when segmented by country. What this means is that companies with […]
Percentage Of Search, SEO and Social Media Strategies By State In Australia
Search and Digital Marketing company GMG SEO have compiled data on the percentage of states in Australia which have active search (SEO, social media, PPC) campaigns in place for their businesses. The figures are somewhat alarming for some states, yet people should view them as an oppurtunity to gain massive market share online in the […]
Majority Of Mobile Searches In Australia Set To Be Local In 2013
Recent reports in Australia have identified that besides the fact that in the next 3 years more mobile and smart phone devices will be used for our Internet access than notebooks and computers, that the majority of mobile searches will have a local intent this year. It is a remarkable statistic, as many businesses in […]
Australian Companies Are Employing More Digital Marketing And SEO Specialists In 2013
Digital Marketing has become the buzz word in Australia over the past 3 months. Nearly every large company have now suddenly hired “digital marketing co-ordinators” to deal with the every day SEO practices and search activities for a business. Many research and reports have been discussed with several of the large companies in 2012 and […]
4 Out Of Every 10 Dollars Spent Online In Australia Goes To Overseas Companies
A very interesting statistic in Australia’s newspaper The Age, mentioned that Australia has a massive preference to shopping online with overseas websites. Mainly due to the overseas market dominating search and digital marketing, 4 out of every 10 dollars in Australia goes to overseas websites, further adding to my previous point of the christmas blitz […]
The Forecast For Search In Australia For 2013
Based on previous data provided, the market online in Australia for search and SEO is extremely under developed. Most large companies are not putting a massive focus to online spending and unfortunate as this is to state, that a lot of local Australian businesses who don’t do this in 2013, will face the ultimate penalty […]
Disavow tool to change search landscape and many Australian SEO companies
Google recently announced the release of its disavow tool yesterday, causing a social buzz in the search community in Australia. The Twitter sphere was going crazy once Matt Cutts released the news on the launch of the new tool by Google. In Australia, on average about 10% of websites in the nation had search marketing […]
SEO and social media statistics for Australia in 2012
A recent report by Experian highlights that SEO and Social Media, as expected for most companies aiming to build their brand online, are top priorities. Unfortunately, in Australia this does not seem to the case. In fact, the statistics below show an alarming figure for Australian businesses: 51% of retailers do not have SEO included […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]