Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
6 markets with an unexpected search engine landscape in 2024
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key to success in your search […]
Baidu search advertising tips for 2024
What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance with local laws and censorship, and a better understanding of the nuances of the Chinese […]
6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
8 search engines that are challenging Google in 2021
You would be forgiven for thinking that Google is the only important search engine in the world. It has become so synonymous with search that many people even use the phrase “Google it”, rather than “search for it”. But it is not the only search engine out there. In certain countries, there are alternative search […]
6 search engines that are challenging Google around the world
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the world. In some countries, there are other search engines which are challenging Google’s dominance, and […]
SEO differences between Google, Baidu, Yandex and Naver
In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The main non-Google search engines you need to be aware of are these: Baidu in China, […]
Accelerated Mobile Pages: Google vs. Yandex vs. Baidu
Website speed is something that’s extremely important, not only for SEO reasons (speed is a ranking factor) but also for user experience. According to research by Kissmetrics, 40% of people will abandon a website if it takes more than three seconds to load. Take into account also that many of the world’s internet users are […]
Mobile SEO on Google, Yandex and Baidu
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use to access the internet. This means that it has never been more important to have […]
3 things to know about technical SEO on Baidu
This blog post was updated on 27 October 2022. If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that technical SEO on Baidu is different from technical SEO on Google, which can be intimidating […]