Three Chinese search engines that are bigger than Google (in China)
(Updated with the latest stats on April 2020) Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.97% search market share, and local alternatives thrive in its place. For many search marketers, that can make the Chinese market an intimidating […]
3 things that will boost your Baidu PPC efforts
If you’re planning to advertise in China, then you need to know how to make the most of the local search engine, Baidu. Baidu has a variety of tools available to advertisers. However, these tools are very different from what you’ll be used to on Google Ads, so if you are to succeed, then you […]
Three Things That Differentiate Link Building On International Search Engines
Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard the practice if you are targeting a global audience. Here are three international search engines […]
10 Top Tips For Succeeding Online In China
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes and offer some essential tips to ensure your entry into the Chinese market will be […]
Baidu interview: What Western brands should know about China
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success there depends hugely on taking this into account. General Manager of Baidu International, Frankie Ho […]
Baidu Brand Zone: Get the most out of your brand in China
For years, Baidu has been perceived as the main channel for paid search in China because of its dominating position in the Chinese online market; however, do we, overseas advertisers, really know how to advertise on Baidu? Baidu is a very well established platform to use, there are many functions available beyond just traditional paid […]
The pros and cons of working with Baidu PPC
Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called AdWords, Baidu has a PPC platform of its own called “Tuiguang”, which is Chinese for […]
Chinese New Year marketing: It is time to get started!
The next Chinese New Year will be on Thursday 19th February 2015 and will be the Year of the Sheep. Chinese New Year is celebrated in China, obviously, and also anywhere else in the world with a significant Chinese population. The festival is of equivalent importance to the Chinese as Christmas is to Westerners, so […]
How to ensure Baidu crawls and indexes your site correctly
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing approaches such as meta robots tags, robots, or 301 redirects. Unfortunately, different search engines follow […]
Baidu: China Has Never Been More Accessible To International Businesses
If your business is targeting overseas markets, the chances are that China is on your radar. Now the biggest internet market globally and fast becoming the largest e-commerce market in the world, many organisations see the huge opportunity in reaching the Chinese online population. Of course, doing so requires a specific approach, taking into account […]