4 local e-commerce websites that are beating Amazon in 2024
When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the most popular destination for online shoppers. In this blog post, we will explore four e-commerce […]
Top 8 countries for time spent online in 2024
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more. But have you ever wondered just how […]
Digital marketing in Latin America in 2024
If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This is because the different countries’ digital landscapes are constantly evolving, and these changes and variations […]
Top 5 countries for time spent online per day in 2023
In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or watch entertaining videos to amuse themselves. But have you ever wondered just how long the […]
6 markets where Instagram is wildly popular
Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a no-brainer for many brands when it comes to connecting with their audiences via social media […]
3 tips for digital marketing in Brazil
This blog post was updated on 24 September 2024. The Brazilian market is large, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Brazil, how do you get started? Launching in a new market […]
Watch the recording: How to succeed online in Brazil
Brazil is an appealing market for global brands. It has a large population and still has a considerable amount of digital and economic growth ahead of it, meaning brands getting in there now will have that valuable first-mover advantage. But how can you ensure a smooth entry for your brand into the Brazilian market? Can […]
8 developing markets your business should consider in 2021
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing numbers of people coming online, they are lucrative and have huge growth ahead of them. […]
3 tips for adapting your marketing strategy for the Brazilian culture
Did you know that Brazilians are quite open to buying from international brands? Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a Brazilian shopper, you may have just gained them for the long-term. This makes Brazil a very attractive emerging market for global brands. If […]
Baidu takes on Brazil! Will Brazil take to Baidu?
Brazil’s very own version of the Baidu search engine, Baidu Busca, went live on July 17th without much fanfare. More like a quiet chess move than a carnival parade, it is not yet posing any threat to major players such as Google, Yahoo and Bing outside of China, but it is surely aiming in that […]