Google expands new trademark policy – but sidesteps Europe
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine and allowing competitors to aggressively buy each others ‘marks. The new change expands the ‘we […]
Ask.com messing up in Brazil
This is for those of you fans of international PPC: Ask.com is running a PPC campaign in Brazil trying to drive more users to its search engine. But when you do a search on Google for restaurante São Paulo (restaurant São Paulo) you get an ad poorly written using the dynamic keyword insertion tool. Ad […]
Nielsen report: Brazil leads the world in social network websites
According to a new Nielsen report Brazil is the country with more people using social networks websites. Brazilian users are also leading on time spent. Nielsen reports that 80% of online users in Brazil are registered on social networks, followed by Spain with 75%, Italy 73% and Japan 70%. Facebook is the leading network in […]
Brazil overtakes UK on social network audience
Social networking is a very popular activity in Latin America and Brazil is making a serious point about it. A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians and 85% of Brazilians during September 2008 (9.3 points increase when compare to last year), […]
SMX Brasil 2008: a good start
There are always room for improvements, but my overall impression of SMX São Paulo 2008 was positive. In order to avoid duplicated content 🙂 I’m linking to Sara Holoubek’s post at DM News.
SMX arrives in Brazil next month
SMX franchise will have its first edition in Brazil on August 7th and 8th. Among the key speakers are Bill Hunt, Director of Global Search Strategy at Neo@Ogilvy; Erica Schimdt, Global Search Director at ISOBAR, and Sara Houlobek, Consultant, DMNews Columnist & SEMPO Board of Directors.
No MicroHoo: what's the impact in Brazil? None.
As everyone knows Microsoft had given up Yahoo (for now, I think). In Brazil that means nothing, because here Yahoo and Microsoft are still operating together, as during the early days of Overture. Therefore, the “Search duopoly” mentioned by Danny Sullivan in his AdAge article a couple of days before the deal went off, is […]
Brazil most admired publishers: Google leads internet category
For the 8th consecutive year Meio&Mensagem , the local “Ad Age”, published its Most Admired Publishers list. There are 6 categories: TV, paid TV, radio, newspaper, magazine, and internet. Internet category was introduced only in 2004 and has being lead by UOL (Universo Online) since then. The hegemony ended this year, when Google ranked in […]
Yahoo! Go available in Brazil
Yahoo launched a few weeks ago the Yahoo Go application for mobile in Brazil. I have being using the 1.0 version in English for quite some time, but the new version keeps the same features, but now it’s avaiable in Brazilian portuguese (prior to that only portuguese from Portugal). But it also still showing usability […]
Google webmaster tools starts to think international
At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog. The latter has announced support for the Internationalizing Domain Names in Applications (IDNA) and a series of further enhancements are expected. IDNA enables webmasters to use […]