IAB Brazil launches SEM glossary
IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions. The document is in portuguese and is available for download at IAB website Members of IAB Brazil SEM Committee are major search engines and portals, among them Google, Yahoo, MSN, Buscapé, UOL, […]
Google Maps: directions is now avaiable in Brazil
Last week Google finally launched the “get directions” feature to Brazilian maps. That is a great feature for those using Google Maps mobile application. And, of course, this is the first major step towards local search in Brazil.
Panama up and running in Brazil
Yahoo started this week the roll-out of Panama in Brazil. All accounts are being updated (or upgraded as the notification email says) to the “new sponsored links system“. As far as I know Brazil is the first latin american country being upgraded to Panama. And that’s a smart move, since it’s the biggest market by […]
Google adds two big players to its network in Brazil
UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) are leaving Yahoo’s content network. Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN: iG, UOL and Terra are part of search and content network; Globo.com ( webdestination owned by Globo […]
Miami: the top destination for brazilian executives in June
Miami will held the second edition of SES Latino next month. This is the only SEM conference targeting US Hispanics and latin america audiences and companies. The event is increasing its popularity among brazilian professionals, and all top SEM agencies will be presenting: HotList, MediaContacs, MídiaClick and MídiaDigital will have its tops executives in several […]
Orkut is visiting Brazil
Orkut Buyukkokten, the engineer behind Google’s social network website, is visiting Brazil for the first time. He is in Rio de Janeiro this week, and will visit São Paulo (including a breakfast at GooglePlex with a select group of clients) next week and after that Belo Horizonte, where Google has a research&development facility. Orkut is […]
Gmail free for all in Brazil
Since last week anyone can sign-in to Google’s free webmail. Until now you needed an invitation from an user. Brasil accounts for second largest number of Gmail users, boosted by Orkut.
Yahoo launches Mobile ads in Brazil
Following the roll-out in 19 countries, Yahoo introduced banner ads on its mobile-specific Web site. According to Click Z “The ads on Yahoo’s mobile sites are part of a new publishing platform built to better deliver both content and marketing messages to the company’s mobile users. According to Yahoo, the system can fluidly target ad […]
YouTube may have to go offline in Brazil
Yes, more problems for Google in Brazil: last year a paparazzi filmed Daniela Cicarelli, Brazilian model and former Ronaldo (Brazilian football star) wife, during a torrid love scene in Ibiza. A Brazilian Justice ruled that all websites must take the video off air or pay US$175k per day as a penalty. It seems once again […]
Yahoo Answers hits hard in Brazil
Yahoo Answers was launched less than a year in Brazil, but the country already accounts for second largest number of answers in the world.