Top 5 social platforms in China in 2024
If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall of China, a unique ecosystem of local Chinese alternatives has thrived in their place. It […]
10 markets with an unexpected social media landscape in 2024
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite significantly! I recently wrote the […]
Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
B2B: How to adapt culturally when targeting China
Introduction When you are a B2B brand targeting a foreign market, it is important to have a good understanding of the business culture in the target market. This will help you to do business in the smoothest, most effective and most respectful way – by being able to adapt to local customs and avoid any […]
6 markets where Bing is surprisingly popular in 2024
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% of the search engine market share in most countries around the world, this blog post […]
6 markets with an unexpected search engine landscape in 2024
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key to success in your search […]
Baidu search advertising tips for 2024
What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance with local laws and censorship, and a better understanding of the nuances of the Chinese […]
Little Red Book marketing tips for 2024
What is Little Red Book? Little Red Book (also known as Xiaohongshu) is China’s most trusted social shopping platform. Users can share social posts, as well as shop for products. It is like a combination of Pinterest, Instagram and a short video platform. According to the latest stats, the platform has 199 million monthly active […]
WeChat marketing tips for 2024
What is WeChat? WeChat is a very popular platform in China. It has over 1.3 billion monthly active accounts, which is nearly the entire population of China. Users can perform a wide variety of activities on WeChat, including socialising, messaging, accessing news, shopping and making payments – all within the same app. WeChat is considered […]
Is influencer marketing really better than paid advertising on WeChat?
Introduction WeChat is the most popular social platform in China, making it an essential platform for brands wanting to succeed in the country. But what are the most effective strategies when it comes to marketing on WeChat? WeChat is a unique platform unlike any other, meaning that you must tailor your WeChat marketing strategy specifically […]