China aims to can spam with new measures
With 60% of the emails in China considered spam, China’s Ministry of Information enacted their first anti-spam measures to take effect on March 30th. Unfortunately these measures are purely administrative and only apply to anyone operating an email service. China has previously attempted to reign in the number of spam emails by implementing an opt […]
Free Marketing Guide to China
MarketingSherpa, the popular research site, has released the first of a free two part series on marketing to China. Special Report Part I: Marketing to China — Overcoming the Top 5 Challenges The biggest mistake companies make is “approaching China as a single, huge market when in fact, China is a series of markets that […]
Search Engine Strategies completes first China show
The first Search Engine Strategies Conference and Expo to be held in China wrapped up and recieved great feedback from the participants. There were approximately 600 attendees at this event and next year promises to bring out even more. Here’s some notes from the keynote speakers, Jack Ma of Yahoo! China and Johnny Zhou of […]
New tool shows censorship by search engine in China, France, Germany and the US
Pandia reports on a new censorship comparison tool developed by researchers at Indiana University. The tool compares the preeminance of words featured in the top ten results of Yahoo or Google by displaying words graphically giving weight to those terms which are more frequent – the end result is a graphic somewhat reminiscent of Technorati […]
Yahoo reveals huge ambitions in China
According to Chinatechnews Yahoo’s ambitions in China are enormous – targeting a 200% in market share following the successful integration of Alibaba. Tian Jian is reported as saying that Yahoo aims to become the “top search and lifestyle brand in China”. Good luck Yahoo! You’re not going to be alone in that quest! Source: Chinatechnews
Local China search engine under development says Ask’s Barry Diller
Barry Diller launched the new look Butler-less Ask at the Search Engine Strategies show in New York revealing that Ask has a China-based R & D team working on a local search engine for China. He also said that engines trading locally are businesses and have to abide by local laws. In a talk directed […]
China's online ad spending surges
Online ad revenue passed magazine ad spending in China and is expected to pass broadcast ad spending this year, according to iResearch as reported by the Shanghai Daily. The majority of online ad spending is at the portals, Sina, Sohu and NetEase but search engines will capture a larger share in the future. “The trend […]
Keynote's Kraatz talks China search on World Talk Radio
Keynote’s recent study of search engine users in China revealed that Google was their favorite. Jeff Kraatz, Vice President and Managing Director for Asia Pacific, joined show hosts Cindy Turrietta and Todd Sarouhan as well as Ian McCanerin and myself on eMarketing Talk Show as we discussed China search, the obstacles and opportunities. Kraatz spoke […]
Google to launch censored .cn website in China
Google will launch the new version of its search engine using the China “.cn” suffix. A Chinese-language version of Google’s search engine was available at the .com address but because of the Chinese government’s filtering it was often inaccesible or the reults led nowhere. Google will not offer its Gmail e-mail service, web log publishing […]
Internet in China is closed for business
Shakil Khan, well known commentator and "Man on The Ground" in China, reports on the hype surrounding online opportunities in the country. What I see around me is a lot of "Smoke and Mirrors" activity taking place, and I think sooner or later somebody is going to get their fingers burnt, and frankly speaking, I'd […]