WeChat Channels: Harness the power of video on WeChat
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere else in the world, video is hugely popular in China, making it a vital means […]
What’s the difference: WeChat service vs subscription accounts
Introduction WeChat is the most popular social network in China, making it a vital platform for your brand to be active on if you are targeting the country. With over 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B. To reach […]
How to create effective WeChat articles
Introduction WeChat is the most popular social platform in China, making it an essential channel for your Chinese marketing activities. You should set up a WeChat account for your brand and make sure to use it regularly in order to connect with your target audience – but what exactly does that entail? One important part […]
How to boost customer engagement on WeChat
Introduction WeChat is the most popular social network in China, with over 1.3 billion monthly active users. If your brand is targeting the Chinese market, WeChat is an essential platform for your marketing efforts, whether your company is B2C or B2B. If you are reading this blog post, then you have probably already created a […]
How to open and verify an official WeChat account
Introduction WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B. […]
8 markets where Bing has over 5% of the search engine market share
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it could lead to you missing out on opportunities. The infographic below lists eight countries where […]
6 markets with an unexpected top social network
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these three platforms dominated the social media landscapes of countries time and again. But assuming that […]
6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
Top 5 most popular social platforms in China
Whenever you target an international market, it is important to properly research the platforms that your local target audience is using. This will help ensure that you focus your local marketing efforts in the right places, allowing you to properly reach your target customers. This is especially true for China, where the local digital landscape […]
User habits on different Chinese social media platforms
This blog post was updated on 6 February 2025. China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western social platforms are banned in China, including Facebook, Instagram, X (formerly known as Twitter), Pinterest, […]