Keynote says Google is China's favorite search engine
Keynote Systems (Nasdaq “KEYN”), conducted a study of 1,200 internet users in China and Google outperformed its competitors in 11 of 13 factors measured. Chris Sherman, Associate Editor at Search Engine Watch blogs about this study and adds some great background information. It’s hard to tell what this means when CCID Consulting Co., a research […]
China Search Marketing Tour heads to China in March
The China Search Marketing Tour will visit Beijing, Shanghai and Nanjing where the participants will attend the first Search Engine Strategies Conference and Expo to be held in China. As you’ve no doubt read here at Multilingual Search, the China search engine market is exploding and many search marketing companies will take advantage of being […]
Baidu voted favourite search engine by the Chinese rich
The Guardian newspaper reports today on a gala event in Shanghai where the rich of China voted on their favourite brands – alongside Ferrari and Armani their favourite search engine brand turns out to be Baidu. We’ve spoken a lot about China in Multilingual Search recently – but as the Guardian report says, the Chinese […]
Microsoft opens online ad research center in China
Microsoft in a bid to keep up with Baidu, Yahoo! China and Google has opened an “adlab” in China. This research lab will focus on improving Microsoft’s pay per click advertising program, adCenter. Microsoft originally tested adCenter in Singapore. Source: Vnunet.com
Guanxi: secret to marketing in China
A recent article at CMO magazine discusses the subtleties of marketing in China. The use of guanxi – your “network of influence” or your sphere of friends and acquaintences – is explained as being far more valuable than other Western marketing methods.
China search engine landscape article
Since my fellow contributing editors are providing information about regional search engines, I decided to post an article I wrote prior to speaking at Search Engine Strategies “Global Search Landscape” session in Chicago. Our own Andy Atkins-Kruger, Web Certain and Nacho Hernandez, iHispanic Marketing Group were also on the panel with Lucas Morea, Latin Edge […]
Sohu's search engine Sogou searches for spokesdog
Sogou, which means “search dog”, is seeking a spokesdog for their search engine. The winner gets an annual salary of 100,000 yuan which is about $12,000 USD. Considering the average salary in China is about a tenth of that, it will make some lucky dog and their owner very happy. Besides the salary, the winning […]
Google and Microsoft reach a settlement in China's Lee Kai Fu case
Google and Microsoft reached an agreement ending the lawsuit Microsoft had filed against Google in the matter of Dr. Lee Kai Fu. Microsoft filed the lawsuit in September in order to enforce Lee’s one year non compete agreement. Google hired Dr. Lee to manage its newly opened research and development center in China. Dr. Lee […]
Baidu high on censorship
According to a recent article in The Guardian, Chinese search engine Baidu founder, Robin Li, may have shown he can go toe to toe with Google in China, but it also indicates he is heavy on censorship. As the article details Baidu is “a search engine that is weak on piracy and strong on censorship. […]
ICANN to approve .asia domain
A recent article at Bizreport.com indicated that ICANN has given tentative approval of the .asia domain. This should help some, while also causing the usual stampede for open domains. The question remains is this another false lead – like the .xxx domain for adult sites.