Watch the recording: Boost your business in China with these 5 popular social media platforms
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is totally different! It is made up of unique homegrown platforms, such as WeChat, Weibo, Zhihu, […]
3 tips for using Zhihu for marketing
This blog post was updated on 11 April 2025. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed in the country. With around 81 million monthly active users, Zhihu can be a valuable […]
Watch the recording: The challenges of opening accounts with platforms in China
Any digital marketer with experience of trying to set up an account for their company on a Chinese online platform will know that it can be very difficult. Chinese digital platforms often demand that users submit a plethora of documentation and go through very specific processes in order to set up an account. This can […]
7 countries where social media is not what you would expect
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their very own homegrown social networks, and some have unexpectedly found Facebook knocked off the top […]
8 developing markets your business should consider in 2021
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing numbers of people coming online, they are lucrative and have huge growth ahead of them. […]
3 tips for KOC marketing in China
This blog post was updated on 6 December 2024. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group of followers within a specific niche. […]
Watch the recording: How to leverage Chinese New Year for B2B success
Chinese New Year, also known as Lunar New Year or the Spring Festival, is the most important festival in the Chinese calendar. This celebration will kick off on 12 February 2021 and will last for 15 days. With 1.4 billion Chinese people living in China and a further 50 million living abroad, the Chinese market […]
3 Weibo features you may not have heard of
This blog post was updated on 20 June 2023. Weibo is a popular social network in China. With around 593 million monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform similar to Twitter, but it is important […]
3 tips for using WeChat for business
This blog post was updated on 7 May 2024. WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether […]
3 tips for adapting your marketing strategy for the Chinese culture
The Chinese market is the most populous in the world, with 1.4 billion people. That is a lot of people who may be interested in buying your products or services! Brand awareness is very important in China, but it is not just a case of launching your existing marketing campaigns there. If you want your […]