8 countries with popular local e-commerce sites
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. This blog post will look at eight countries where the top online shops are local […]
4 countries where the social media landscape is not what you would expect
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that have their very own social networks, and others where you might be surprised to see […]
5 opportunities to make a splash in developing markets in 2020
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and there are certain countries that are embracing it with a passion. This blog post will […]
3 tips for mobile marketing in China
This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to embrace mobile marketing. 99.7% of Chinese internet users go online using their mobile phone, so […]
China and WeChat: Opportunities in B2B
Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by Katherine Khoo “Why translating your keywords and ads is a bad idea in PPC/paid media” […]
Study: Search trends in the travel and tourism industry
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of holiday are more popular in different countries. As a marketer in the travel industry, you […]
How to target Chinese travellers online
This blog post was updated on 26 October 2021. The COVID-19 pandemic devastated the international tourism industry, with strict travel rules meaning holidays were firmly off the itinerary. But, as the world gradually opens back up, we should feel confident that international travel will recover. One important group of travellers for travel brands is Chinese […]
5 tips for universities targeting Chinese students
This blog post was updated on 15 January 2025. The demand for international education amongst Chinese students remains steadfast, fuelled by their aspiration for high-quality learning experiences, global career opportunities and cultural enrichment. As the largest source of international students worldwide, China represents a dynamic and invaluable market for educational institutions seeking to expand their […]
3 things to know about technical SEO on Baidu
This blog post was updated on 27 October 2022. If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that technical SEO on Baidu is different from technical SEO on Google, which can be intimidating […]
3 things to know about the Chinese-speaking world
This blog post was updated on 21 January 2025. There are 1.3 billion native Chinese speakers in the world, making Chinese the most spoken native language globally. What many people do not realise, however, is that there are various forms of written and spoken Chinese, in more countries than you might expect. The aim of […]