3 Chinese search engines that are bigger than Google (in China)
(Updated with the latest stats on April 2020) Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.97% search market share, and local alternatives thrive in its place. For many search marketers, that can make the Chinese market an intimidating […]
3 things to know about advertising on 360 Search
360 Search is the second most popular search engine in China, with over 35% of the market share. Yet despite having as many users as the entire UK population, many international marketers have never heard of it. If you are targeting China then you need to get familiar with the search engine and the various […]
3 things to know about digital marketing in China
This blog post was updated on 5 November 2024. China has the largest internet population in the world, with 78% of its 1.4 billion citizens being online. However, the Chinese digital landscape is vastly different from anywhere else in the world, as the country has its own set of search engines, social networks and e-commerce […]
3 things that will boost your Baidu PPC efforts
If you’re planning to advertise in China, then you need to know how to make the most of the local search engine, Baidu. Baidu has a variety of tools available to advertisers. However, these tools are very different from what you’ll be used to on Google Ads, so if you are to succeed, then you […]
The best of 360 Search
360 Search is the second largest search engine in China, with over 35% of the market share. It is a product of Qihoo 360, a Chinese cyber security company whose free anti-virus software is the most popular and trusted in the country. Over the years, the company has launched several products under the “360” trademark: […]
3 things you can do when marketing on Weibo
This blog post was updated on 21 June 2023. Weibo is a popular social media platform in China. It is a real-time, microblogging platform with around 593 million monthly active users. As it is so widely used by the general Chinese population, it is a popular channel for businesses targeting China. Here are three ways […]
The benefits of WeChat for your international business
WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is the biggest social network in the country, a platform offering a myriad of features, and it can be described as a lifestyle app. With its wide range […]
10 Top Tips For Succeeding Online In China
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes and offer some essential tips to ensure your entry into the Chinese market will be […]
Baidu interview: What Western brands should know about China
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success there depends hugely on taking this into account. General Manager of Baidu International, Frankie Ho […]
Baidu Brand Zone: Get the most out of your brand in China
For years, Baidu has been perceived as the main channel for paid search in China because of its dominating position in the Chinese online market; however, do we, overseas advertisers, really know how to advertise on Baidu? Baidu is a very well established platform to use, there are many functions available beyond just traditional paid […]