Please Have Your Passport Ready To Enter The Internet In China
Nicknames and made-up names are becoming a thing of the past in China: No more fake Putins, Obamas or Financial Times columnists. No more anonymous bloggers. From pop-stars to politicians, and everyone in between, from 1st March 2015 Chinese users have had to provide their real, full names when signing in to forums and social […]
Chinese New Year marketing: It is time to get started!
The next Chinese New Year will be on Thursday 19th February 2015 and will be the Year of the Sheep. Chinese New Year is celebrated in China, obviously, and also anywhere else in the world with a significant Chinese population. The festival is of equivalent importance to the Chinese as Christmas is to Westerners, so […]
How to ensure Baidu crawls and indexes your site correctly
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing approaches such as meta robots tags, robots, or 301 redirects. Unfortunately, different search engines follow […]
Baidu: China Has Never Been More Accessible To International Businesses
If your business is targeting overseas markets, the chances are that China is on your radar. Now the biggest internet market globally and fast becoming the largest e-commerce market in the world, many organisations see the huge opportunity in reaching the Chinese online population. Of course, doing so requires a specific approach, taking into account […]
How to start an effective Chinese SEO campaign for Baidu
Since China has replaced Japan as the second largest economy, and the continued appreciation of Chinese Yuan (CNY), the Chinese market is getting more attention than ever. For international businesses to reach Chinese customers, the optimisation of their Chinese websites is a must. Looking at the data from CNZZ , in Feb 2014, we can […]
Online marketing in China: Should your business be on Weibo?
The answer is simply, yes. Weibo is a micro-blogging site, known as the Chinese version of Twitter, and it is one of the fastest growing social networks in China. In fact, since launching in August 2009, the network has become the most popular social network in the country, and also has a well-established presence in […]
A guide to Chinese social media: What to do and how to do it
Making up a whopping 1 in 4 people online, the Chinese internet market is the biggest in the world, with 600 million users. And excitingly, it’s still growing – making it a very attractive target for businesses. Social media is extremely popular in China, making it a great way to reach this huge audience. Chinese […]
Baidu SEO: How to dramatically improve search visibility with minimal effort
Yes, China’s internet audience is massive. Yes, China has got the potential to catapult your company’s revenues into the stratosphere. Yes, China’s digital market is in many respects already too big to ignore. China is all that and much more. However, what is often forgotten amid the hype is the fact that the online landscape […]
Doing business in China: Tips for succeeding in the world’s biggest internet market
As almost 1 in 4 internet users globally are Chinese, it is little wonder that international marketers are fast gathering their troops as part of a mission to conquer the future battlefield that is China. To date, however, there are more examples of Western companies entering China and failing miserably than there are examples of […]
The Rising Global Ambitions Of China’s Tech Giants
With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond the country’s domestic borders to keep up past years’ exponential growth rates. Certainly, if you […]