How Content Marketing Has Helped The View From The Shard
As a new attraction, The View From The Shard faced a unique challenge – it needed to create a digital presence from scratch. Anna Domingo, Marketing Director from The View From The Shard, will be speaking at the International Search Summit in May to share insights about how to use digital content marketing to promote a tourist attraction. Ahead of the event, […]
The Conference Calendar: Digital marketing conferences in April 2016
First up, there are three events taking place in San Francisco on 3 to 6 April. The eMetrics Summit is for digital marketers who love all things data and analytics, so if number-crunching and metrics are your thing, this one will be right up your street. Featuring keynote speakers from Microsoft, Adobe and Moz, the […]
Small Steps Can Equal Big Wins In Global Search: Bing
As the digital landscape continues to evolve at breakneck speed, the focus is often on new platforms and technologies. And while it’s also changing and developing, search remains at the heart of all digital activity. Search Advertising Lead at Bing, James Murray, believes search has never been more exciting and will be speaking at the […]
The Conference Calendar: Digital Marketing Conferences In March 2016
First up, head to India on the 3rd and 4th of March for ad:tech’s New Delhi conference. The conference will cover topics such as data analytics, ecommerce and content marketing. If you can’t make it to India on that date, never fear, because ad:tech Australia will be taking place in Sydney on the 15th and […]
International SEO hreflang tips: Check, check and check again
If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge headaches. At the International Search Summit Munich, CEO of Yoast and SEO specialist Joost de Valk will […]
Good processes and people make international SEO success
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO at Cuponation, Rahul Gupta, shares some tops tips for managing international SEO, based on his […]
The Conference Calendar: Digital Marketing Conferences In February 2016
First up, on the 8th and 9th of February the Digital Summit will be taking place in Phoenix, Arizona. The Digital Summit is will cover a range of topics including content marketing, SEO, social media and web design. The keynote speakers will be Matt Wallaer, a behavioural scientist from Microsoft, and Ann Handley, a best-selling […]
Baidu interview: What Western brands should know about China
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success there depends hugely on taking this into account. General Manager of Baidu International, Frankie Ho […]
International Marketing: People Are Different, But Also The Same
As the Founder of State of Digital and recent winner of the European Search Personality of the Year Award, there is no doubt that Bas van den Beld is well immersed in the European, and Global, Digital World. At the International Search Summit London on 19th May, Bas will be sharing some of the learnings […]
International Search Advice From Baidu, Google And Bing
Whether we like it or not, search engines are at the heart of everything we do, so understanding how they work, what they value and their latest developments is vital for our own success. At the International Search Summit @ SMX East on September 29th, we’ll be bringing together 3 of the major global search […]