It’s Time To Think Globally: 6 Reasons Why Ramping Up Your International Know-How Can Do Wonders For Your Bottom Line
What once was a big fish in a small pond is increasingly becoming a rather small fish in a huge pond. I’m here referring to the U.S. – namely, its waning status as the epicenter of all things digital. Please don’t get me wrong, the U.S. is still, financially speaking, the biggest fish in the […]
21 key takeaways from the International Search Summit London
From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, here are 21 takeaways from the event. Managing search in a global enterprise – David […]
Leveraging Data To Improve Global Marketing Strategies
Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication strategies, the trick lies in leveraging this abundance of information to your advantage. Ahead of […]
How To Create A World-Class User Experience Through International SEO
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager at Adobe, shares his experience of running multinational SEO programs and provides advice for any […]
Google’s Multilingual SEO Tips From SMX Munich
Yesterday’s standing room only international SEO session at SMX Munich featured Johannes Müller of Google Zurich and one of Google’s most popular spokespeople, known in the forums as “johnmu.” In English, he typically goes under the name “John” so I’ll continue for this piece with that anglicised version of his name. John is a specialist […]
LinkedIn Co-Founder: Adapt to local culture and market for global success
I would hazard a guess that at least 99% of people reading this post will have a LinkedIn profile, and I would put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 […]
Who to watch at SES London – besides Bryan and Jim!
Next week is the Search Engine Strategies London conference and expo at the Business Design Centre in Islington, which I will be participating in for roughly the fifth or sixth time – in fact I cannot quite remember which one was the first I attended or even the first I spoke at. Attending conferences is […]