6 markets with an unexpected search engine landscape in 2024
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key to success in your search […]
6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
3 things to know about digital marketing in the Czech Republic
This blog post was updated on 25 September 2023. The Czech Republic may not be an obvious destination for businesses wanting to expand overseas, but it has plenty of potential. For one thing, the country has an internet penetration rate of 89%, meaning that 9.3 million out of its 10.5 million citizens are online. It […]
3 things that prove Seznam is important in the Czech Republic
This blog post was updated on 25 September 2023. When most people hear the phrase “search engine”, they automatically think of Google. But Google is not the only search engine out there, and in the Czech Republic there is a popular alternative: Seznam. Here are three things about Seznam that you should know, if you […]
How to grow e-commerce sales in the Czech Republic
The Czech e-commerce market exceeded expectations in the year 2015, when Czechs spent over 81 billion Czech Crowns online (2.32 Billion GBP/ 3.38 Billion USD). This was a growth of 20% against last year’s figure, according to a study from APEK, the Czech association for e-commerce. The last quarter of the year was the most […]
Can Seznam Challenge Google With New Dramatic Search Algorithm Update?
Seznam’s main competitor in the Czech Republic, Google, comes up with about 500 to 600 updates in its algorithm per year in an effort to constantly improve user experience. Seznam, now less popular among Czechs with only 37 percent of search share, hasn’t given up the battle to be the most popular Czech search engine […]
Seznam Improves Geo-Targeting Options for Czech Businesses
Seznam.cz, a search engine in the Czech Republic which is still holding a vast number of users, recently announced changes that are about to affect mainly businesses in the Czech market including branches of international companies. The most important change concerns its business directory Firmy.cz, with its more than 610 thousand business listings, making it […]
Seznam Goes Where Google Hasn’t Yet Dared
Seznam.cz, a Czech web portal and search engine and the main competitor of Google in the Czech Republic, announced new changes in its search engine last month. The changes are initially being tested in Slovakia where Seznam has launched a new domain Seznam.sk. What Exactly is Different? The revolutionary change is the position of the […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]
Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]