3 tips to attract Indian students to your educational institution
International students are a key part of any educational institution’s lifeblood, bringing fresh ideas, drive, ambition and cultural diversity. They can also help to fill course places and often pay higher fees than home students, giving vital funding to the educational institutions they attend. One major group of international students are those from India. This […]
Watch the recording: How to attract international students online
2020 was a challenging and disruptive year for the education sector. The global health crisis pushed universities to turn to an almost purely online strategy for student marketing, recruitment and enrolment. Following this pivotal shift to online enrolment, you may be wondering how to adapt to an online enrolment cycle, as well as what the […]
Watch the recording: How to choose advertising channels for international student recruitment
Due to the pandemic of COVID-19, the education sector has been forced to change dramatically in the short space of months. This has involved a large shift towards online learning, making education providers’ online presence more important than ever. Whilst face-to-face interaction is important for student recruitment, online strategies are becoming more and more successful. […]
3 tips for storytelling on social media for the education sector
This blog post was updated on 6 March 2025. One of the most common things people say when I ask them to post something on social media on behalf of a company is: “I don’t have anything to say.” My simple reply is: “I don’t believe you.” A more dramatic reply is: “How could you […]
How universities are using social media to attract international students
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog post, we will look at how various universities from three countries (UK, US and Australia) […]
3 tips for PPC advertising in the education sector
This blog post was updated on 2 July 2021. The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an important role in your marketing strategy. At Webcertain, we have extensive experience of working with […]
How to approach website translation in the education industry
Why is translation important in the education industry? The number of students studying abroad is rising worldwide, which means it has never been more important for universities to translate their websites into different languages to try to capture the attention of these bright and inquisitive young minds. Having webpages translated and localised into foreign languages […]
4 tips for universities targeting Middle Eastern students
Over half a million university students from the Middle East study abroad each year, making it the second largest region in the world for students studying abroad (after China). The Middle Eastern countries all have ambitious plans for future development, with the majority of their five-year plans focusing on education development. This willingness to improve […]
4 tips for universities targeting South Korean students
Since 2015, the number of South Korean students has grown each year, and a substantial proportion of these students want to study at overseas universities. According to the Korean Ministry of Education, 239,824 South Korean students left the country to go to university in 2017, up 7% on the previous year. Many of these students […]
5 tips for universities targeting Chinese students
This blog post was updated on 15 January 2025. The demand for international education amongst Chinese students remains steadfast, fuelled by their aspiration for high-quality learning experiences, global career opportunities and cultural enrichment. As the largest source of international students worldwide, China represents a dynamic and invaluable market for educational institutions seeking to expand their […]