10 markets with an unexpected social media landscape in 2024
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite significantly! I recently wrote the […]
6 markets where Bing is surprisingly popular in 2024
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% of the search engine market share in most countries around the world, this blog post […]
Digital marketing in Europe in 2024
If you are an international digital marketer with experience targeting the European market, then you will know that you cannot treat “Europe” as one singular entity. As well as the obvious differences in language between countries, there are also variations in their digital landscapes that you need to take into account when creating your digital […]
6 markets with an unexpected search engine landscape in 2024
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key to success in your search […]
3 tips for digital marketing in Germany
Germany is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a market for your product. It is also a digitally mature nation. As of February […]
Are you ready for Google consent mode?
Google recently introduced a new feature called consent mode, designed to enhance user privacy and improve the way online consent is managed. In light of this, it is crucial to be proactive in addressing these changes and ensuring compliance by the beginning of March 2024. This applies to all industries across the EU/EEA, so if […]
8 markets where Bing has over 5% of the search engine market share
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it could lead to you missing out on opportunities. The infographic below lists eight countries where […]
5 countries with the biggest growth in internet penetration in 2023
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy to only focus on this kind of market, but by doing that, you could be […]
6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
3 key differences between British English and American English
You may think that there aren’t many differences between British English and American English. They’re both English, right? What could be so different about them? In actual fact, British English differs significantly from American English in terms of terminology, spelling, grammar and punctuation! This means that if you have content on your American website, for […]