3 tips for digital marketing in the Netherlands
This blog post was updated on 29 July 2024. The Netherlands is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its digital maturity. As of July 2024, the Netherlands has a population of 17.7 million people. Of these people, around 93% are currently […]
3 tips for digital marketing in Italy
This blog post was updated on 16 August 2024. The Italian market is large and wealthy, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Italy, how do you get started? Launching in a new market is tough, especially when that market has […]
7 countries where social media is not what you would expect
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their very own homegrown social networks, and some have unexpectedly found Facebook knocked off the top […]
8 developing markets your business should consider in 2021
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing numbers of people coming online, they are lucrative and have huge growth ahead of them. […]
Christmas traditions around the world
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different countries have their own unique Christmas traditions. Come globetrotting with me to discover Christmas traditions […]
3 tips for adapting your marketing strategy for the Swedish culture
The Scandinavian markets are known for being digitally mature, innovative and having high levels of disposable income. The largest Scandinavian market is Sweden, making it an attractive market for businesses wanting to expand internationally. If you want your brand to succeed in Sweden, you need to tailor your marketing activities to the local culture. Let’s […]
Watch the recording: How to succeed online in France
France, a major European powerhouse with a digitally-savvy population, is an attractive market for many global brands. However, the French language is complex, meaning that some brands unfortunately struggle or become confused with how to write the most compelling and impactful copy for their website or marketing materials. One aspect that can cause particular confusion […]
8 countries with popular local e-commerce sites
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. This blog post will look at eight countries where the top online shops are local […]
4 countries where the social media landscape is not what you would expect
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that have their very own social networks, and others where you might be surprised to see […]
5 opportunities to make a splash in developing markets in 2020
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and there are certain countries that are embracing it with a passion. This blog post will […]