5 opportunities to make a splash in developing markets in 2020
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and there are certain countries that are embracing it with a passion. This blog post will […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
3 tips for digital marketing in Sweden
This blog post was updated on 29 August 2023. Sweden is one of the most digitally mature markets in the world. 94% of the country’s 10.6 million-strong population are online, spending an average of 6 hours and 2 minutes online every day. This, combined with the country’s high level of wealth and spending power, makes […]
Study: Search trends in the travel and tourism industry
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of holiday are more popular in different countries. As a marketer in the travel industry, you […]
3 lesser-known platforms for digital marketing in France
This blog post was updated on 22 May 2025. The French market is sizeable, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. With 87% of the French population being online, digital marketing is one strategy you definitely need to pursue if you want to […]
Study: Search habits of European students wanting to study abroad
Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and thrilling one, especially for young people. With this in mind, we thought it would be […]
3 tips for digital marketing in Poland
This blog post was updated on 31 July 2024. Poland is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a market for your product. It […]
3 things to know about digital marketing in Spain
This blog post was updated on 18 October 2024. Spain is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a market for your product. It […]
French search engines and what to consider when optimising for them
(Updated with the latest stats on April 2020) France has a high internet penetration rate, with over 60 million internet users, equivalent to 93% of the population. With such a large and relatively wealthy online population, France is understandably an attractive target market for many businesses considering expanding internationally. This blog post will teach you […]
Spanish search engines and why marketers should target the country
(Updated with the latest stats on April 2020) Slowly but steadily recovering from years of severe economic turmoil, Spain looks destined to appear more frequently on the radar of international marketers. Ongoing innovation within the digital realm bodes well in terms of gaining the status and recognition that Spain’s population size and historical importance warrant. […]