German search engines and what to consider when optimising for them
(Updated with the latest stats on April 2020) With over 79 million internet users, equivalent to 94% of the population, Germany comes in at eleventh place when looking at internet population size worldwide. With such a large and relatively wealthy online population, Germany is understandably an attractive target market for many businesses considering expanding internationally. […]
3 things that make e-commerce in the Netherlands unique
This blog post was updated on 2 December 2022. The Netherlands has a very mature e-commerce market. 76% of the total Dutch population have made a purchase on the internet in the past year, and in 2021 the B2C e-commerce market was worth the equivalent of almost USD 29 billion. Dutch shoppers are very comfortable […]
3 things businesses need to know about marketing on VK
If your business is targeting the Russian market, then you need to be active on the social media site VK. VK is the most popular social media network in Russia, with 80 million daily users. The social network has various features for businesses wanting to connect with users on the platform, so the opportunities are […]
3 things to know about digital marketing in the Czech Republic
This blog post was updated on 15 July 2025. The Czech Republic is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its strategic geographical location. A central European country, it is well-placed to do business with brands with a physical presence in Europe. […]
3 things to know about digital marketing in Switzerland
This blog post was updated on 4 August 2025. The Swiss market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. However, the country has several unique quirks that you must navigate successfully in order to effectively target the market. Here are three things that you need to get […]
3 things that prove Seznam is important in the Czech Republic
This blog post was updated on 15 July 2025. When most people hear the phrase “search engine”, they automatically think of Google. But Google is not the only search engine out there, and in the Czech Republic there is a popular alternative: Seznam. Here are three things about Seznam that you should know, if you […]
3 things that make Instagram marketing in Germany different
Instagram is the fourth most popular social network in Germany, with 9 million users. Instagram started allowing businesses to advertise in Germany in 2015, which means that if you are not already on there, you need to hurry up so that you do not get left behind! Do not worry though, it is easy to […]
How to implement a marketing strategy for the Italian market
This blog post was updated on 16 August 2024. Italy is a market full of opportunity for brands wanting to grow internationally. In this blog post, we have identified some of the key findings from our guide to digital marketing in Italy. Come with us on a journey through the country’s digital landscape, focusing on […]
How to grow e-commerce sales in the Czech Republic
The Czech e-commerce market exceeded expectations in the year 2015, when Czechs spent over 81 billion Czech Crowns online (2.32 Billion GBP/ 3.38 Billion USD). This was a growth of 20% against last year’s figure, according to a study from APEK, the Czech association for e-commerce. The last quarter of the year was the most […]
6 Questions International Companies Should Ask About Ecommerce In Poland
The Polish ecommerce market is booming and is one of the fastest growing within the European Union. Many large, western brands are already reaping the fruits of their investments in that region, however many other e-tailers are still at the expansion planning stage. These common questions are very often asked by our customers when discussing […]