The ultimate guide to digital marketing in France
Some things just never go out of vogue. Like Chanel, a good Bordeaux, or a warm croissant fresh out of the oven on a Sunday morning. Nor does, it would seem, the business appeal of the country from where these goodies originate. While there can be little doubt that China has stolen the limelight in recent […]
Russia Against Online Globalisation: A Serious Attempt Or A Random Move?
From 1st January this year, it is a legal requirement for companies processing the personal data of Russian nationals to have it stored in Russia, according to highly disputed Act N242-ФЗ (or rather, amendments to the existing Personal Data Protection Act). There are rumours that the idea of this difficult-to-execute and confusing legislation emerged after […]
What To Consider When Setting Up An E-Commerce Presence In Italy – Part 2
Italy currently ranks fifth in online retail sales in Europe, trailing the U.K., Germany, France and Spain, with approximately €6 billion in retail online sales last year and a growth rate of 9% or higher every year. It is expected to surpass other leading European countries in the coming years, approaching €10 billion online sales […]
Can Seznam Challenge Google With New Dramatic Search Algorithm Update?
Seznam’s main competitor in the Czech Republic, Google, comes up with about 500 to 600 updates in its algorithm per year in an effort to constantly improve user experience. Seznam, now less popular among Czechs with only 37 percent of search share, hasn’t given up the battle to be the most popular Czech search engine […]
10 tips to launch an effective pan-European social media campaign
More than 2 billion people globally are present on at least one social network (nearly 10% in Europe). Given the huge potential of this communication channel, having a social media strategy is vital for increasing the visibility and reach of your website. Here are 10 fundamental techniques to improve the impact of social media as […]