How does Facebook usage differ around the world in 2020?

Facebook is the most popular social network in the world. It was the first social network to truly go mainstream; and for a lot of people, the first one they ever joined. You might therefore assume that Facebook’s story is the same globally, but that is not the case. This blog post will look at […]
Advertising on Facebook is powerful

Do you want to know how to run and optimise Facebook campaigns, even if you lack any experience with this? Keep reading to learn how it can greatly benefit your business too, even internationally. Is it still worth investing in Facebook? Yes, it is. Because on Facebook it is easier to find the right audience, […]
The Platform Programme: Facebook, Twitter and Weibo Updates

The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only see a small percentage of posts by that Page. English-language Pages can now use the […]
The Platform Programme: Facebook, WeChat, Twitter and Instagram Updates

The Platform Programme – 6th November 2015 Facebook launches Shopping feed First up its Facebook, which has just launched a dedicated Shopping feed. The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. With recent research showing that half of Facebook users use the social network to look […]
Yandex’s social app put on hold as Facebook stands firm on API blocking
When Yandex last week launched Wonder, its “experimental” social aggregation app, the initial excitement it must have brought at the Russian Google did not last long. In fact, Facebook pulled the plug just three hours after Wonder went live by blocking the app from accessing its data. Facebook noted that the app, which in many […]
Facebook advertising and global impressions: Adidas vs. Nike
Facebook is quickly becoming a larger means of advertising for many retailers all over the world, both large and small. With the use of new Facebook PPC intelligence, many aspects of social media promotion can be viewed and analyzed in a global spectrum. In this instance, we are going to use Adidas and Nike as […]
Fastest Growth for Facebook Europe is Turkey
According to Inside Facebook the fastest growing European country for Facebook in September was Turkey. Although Turkey is not technically part of the European continent it is applying to become part of the European Union. Turkey also has the largest number of users after the UK – although growth of users has pretty much stagnated […]