Christmas traditions around the world
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different countries have their own unique Christmas traditions. Come globetrotting with me to discover Christmas traditions […]
Watch the recording: How to succeed online in France
France, a major European powerhouse with a digitally-savvy population, is an attractive market for many global brands. However, the French language is complex, meaning that some brands unfortunately struggle or become confused with how to write the most compelling and impactful copy for their website or marketing materials. One aspect that can cause particular confusion […]
3 lesser-known platforms for digital marketing in France
This blog post was updated on 14 December 2021. The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. With 92% of the French population being online, digital marketing is one strategy you definitely need to pursue if you want to succeed there. You are probably familiar […]
Study: Search habits of European students wanting to study abroad
Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and thrilling one, especially for young people. With this in mind, we thought it would be […]
French search engines and what to consider when optimising for them
(Updated with the latest stats on April 2020) France has a high internet penetration rate, with over 60 million internet users, equivalent to 93% of the population. With such a large and relatively wealthy online population, France is understandably an attractive target market for many businesses considering expanding internationally. This blog post will teach you […]
The ultimate guide to digital marketing in France
Some things just never go out of vogue. Like Chanel, a good Bordeaux, or a warm croissant fresh out of the oven on a Sunday morning. Nor does, it would seem, the business appeal of the country from where these goodies originate. While there can be little doubt that China has stolen the limelight in recent […]
The impact of English faux amis on website content
Translating your website is one of the most popular strategies used to expand a business to international markets and increases sales globally. French businesses have a big opportunity in just the wide-reaching Francophone world; however offering products and services in the most widespread global languages is worthwhile. English is the logical place to start. While […]
French banks launch online payment platform to compete with PayPal
In order to compete with electronic payments provider PayPal (3 million users in France) and to take part of the new European launch of payment platforms by the end of 2013 — which is going to be sponsored by powerful brands such as Visa, Google and MasterCard — a new payment solution was unveiled on […]
Obviously, the French only go to French websites
Knowing the French you will likely expect the top sites visited by the French to be French websites, right? Wrong. According to the latest data from (French) Mediametrie* from April 2013, you have to go all the way down to the 7th most visited site to find French ownership. Where you are of course right […]
3 Obstacles To Ad Copy Translation
Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as focus. I will here tackle 3 main obstacles to ad copy translation, all somewhat interconnected : […]