Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]
Google tax: Internet advertising to be taxed in France
In times of Economic Crisis there is a focus on both the cost side and the income side of a Nation’s Budget. On the cost side most European countries are applying austerity policies to reduce the spending and the Budget Deficits. On the income side, with the absence of significant growth, legislators are constantly looking […]
Huge growth potential for search marketing in France
Last week on the SMX conference in Paris we had a keynote discussion and I may have been a little quick when I stated that “Search Marketing in France has a 100% growth potential”. I was not contradicted, however, but I thought it would be useful to dig a little deeper to look at the […]
Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
Search terminology: In France “SEM” is “Référencement”
One would think that an activity worth millions of euros would have an established name after 10+ years in service, right? So, most people agree that you can call the general business activity “Search Engine Marketing” or shorter just “Search Marketing”. So that becomes SEM as an abbreviation but you may want to stay away […]
Eric Schmidt And French President Launch New Google Offices In Paris
December 6th saw Google inaugurate its new French offices in Paris, , which will serve as its headquarters, not only for France but for all its Southern Europe, Middle East and Africa operations. As part of the celebration, French President Nicolas Sarkozy visited the offices to meet Google’s Chairman Eric Schmidt, and while there he […]
France – Abusive SEO Tactics – A Beer Story
SaveurBière.com has been sentenced and fined a 10000euro fine by the Cour d’Appel de Douai, France (court of appeals of Douai) for abusive SEO tactics & techniques. Google did not think those techniques were outside its guidelines… The story 2007, Julien Lemarchand bought Saveur Bière.com domain name – as well as fifty odd related domain […]
France Opens .Fr Domains To Whole Of Europe
On the 6th December .fr (France) and .re (Reunion) domain names will be available for registration to all European Union citizens. Afnic, the non-profit entity managing the French top level domain names attribution, has until now only allowed companies and individuals residing in France to buy a .fr domain. Afnic will also activate the domain […]
Fashion Beats Gambling In France As One Of The Fastest Growing Verticals
As part of Comscore’s release of May data, the company provided details of the ten fastest growing verticals in France for the month of May compared with April. As the chart below shows, this showed a dramatic spike in demand for car rental, help with taxes and flowers, gifts or greetings. Of course, all markets […]