Mobile internet in France
The French are using more and more their mobile phones to get into the internet. Studies (Ipsos MediaCT) show that in April 2008, only 28% of them were surfing the WWW, and now they are more than 31%. Not such a big jump though, but there is more to learn in this figures: there is […]
Social media and France – the contradictions
How can the French be so contradictory? 81% is the number of French people who are not trusting the social media websites, such as Facebook, Viadeo, Myspace.. They believe that their personnal datas are not safe, and feel that anyone could get a look at them and use them. However 60% still think that it […]
Google expands new trademark policy – but sidesteps Europe
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine and allowing competitors to aggressively buy each others ‘marks. The new change expands the ‘we […]
Miva calls it a day in France
Abondance reports that Miva has announced the closure of its French operation. The service will cease on the 28th April and all publishers are to be paid their due fees. Advertisers will also be reimbursed any unspent fees.
Google takes 89.57% of French search engine traffic – March
The newly named AT Internet Institute, formerly XiTiMonitor, has published its survey of French search engine activity for March putting Google just under 90% – this is despite a change in their methodology which now measures search engine traffic in France emanating only from France and not from other countries. Live Search is in 2nd […]
Google to digitise 500,000 books in the 'Bibliothèque Municipale de Lyon'
Abondance brings us further news of the Google book publishing initiative which sees Lyon, France’s second most important city (sorry Marseilles), jumping the gun on Paris and cooperating with Google. The digitisation will involve those books which are out of copyright. The library houses an important collection of books in the French language and some […]
Forrester Research, Inc. data on mobile instant messaging (IM) in Europe
A recent study from Forrester Research, Inc. indicates mobile instant messaging (IM) on the rise in Europe with 26.7 million users in 2007 and a projected 80 million users in 2013. The survey was conducted on a sample of 22.000 consumers in: France Germany Holland Italy Spain Sweden UK Three years after the launch of […]
24 European states go borderless under Schengen
The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, the Schengen agreement makes physical inter-trade between bordering countries easier to manage for marketers. As Europe […]
Google Adwords quietly powers Voila.fr and Orange.fr
With very little pzazz, Google Adwords has started to feed the pay per click advertising to searches on top French search engine Voila.fr and the also significant Orange.fr – as reported by Abondance. This means Yahoo Search Marketing has lost an important French partner as they previously powered Voila. According to the Aposition and Weborama […]
38% growth in online transactions in France
French Financial Times subsidiary – Les Echos – reports that 1 million people started buying online in the second quarter of 2007 compared to the first with the result that 4% of all retail is now transacted online in France. The number of active online merchants in the same period has grown by 50% and […]