3 tips for digital marketing in Germany
Germany is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a market for your product. It is also a digitally mature nation. As of February […]
8 markets where Bing has over 5% of the search engine market share
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it could lead to you missing out on opportunities. The infographic below lists eight countries where […]
Christmas traditions around the world
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different countries have their own unique Christmas traditions. Come globetrotting with me to discover Christmas traditions […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
Study: Search habits of European students wanting to study abroad
Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and thrilling one, especially for young people. With this in mind, we thought it would be […]
German search engines and what to consider when optimising for them
(Updated with the latest stats on April 2020) With over 79 million internet users, equivalent to 94% of the population, Germany comes in at eleventh place when looking at internet population size worldwide. With such a large and relatively wealthy online population, Germany is understandably an attractive target market for many businesses considering expanding internationally. […]
3 things that make Instagram marketing in Germany different
Instagram is the fourth most popular social network in Germany, with 9 million users. Instagram started allowing businesses to advertise in Germany in 2015, which means that if you are not already on there, you need to hurry up so that you do not get left behind! Do not worry though, it is easy to […]
Do umlauts matter? How to handle the most annoying characters in German SEO
When reading German SEO blogs and forums, few questions are as frequently recurring as the issue of umlauts and how to deal with them when optimising webpages. Umlauts are special characters in the German language that are not part of the ASCII character set originally used for webpages and URLs. During the 25 years of […]
Separate or better together? How Google treats compound nouns in German SEO
Anyone who works with German SEO will know that the German language presents some special challenges. There is capitalisation of nouns, umlauts, cases and a variety of prepositions. And then there are compound nouns. Being the special darlings of the Germanic languages, compound nouns are a way of combining nouns into new words, without prepositions […]
German SEO Just Got A Little Easier: No More 63-Letter Long Keywords
In the unlikely event that you’re targeting the 63-letter German keyword Rindfleischetikettierungsüberwachungs- aufgabenübertragungsgesetz, keep an eye on its search volume over the coming months. Because what is widely acknowledged by linguists as the longest “authentic” word in the German language has officially ceased to exist following a revocation by a regional parliament. The word, which […]