Email marketing consumer report 2009
ContactLab has released the results of a new study on the use of email amongst European users. Habits, trends, and use of newsletters is examined for the following markets: Italy Spain France Germany UK The results are organized in different reports and in local languages (and English), along with a European report released in all […]
Lufthansa To Offer Web Access Via Wifi
German flag-carrier Lufthansa has announced that it is to offer full web access via a wifi system and a satellite connection for all passengers in all flights and classes during the coming year. This will put pressure on more competitors to do the same.
Dear Twitter, A Five Person Localisation Team is HUGE
Twitter announced via its blog that it is adding support for French, Italian, German and Spanish to the languages supported by its interface. Until now the system has only been available in English and Japanese. In its blog post it describes these languages as “Commonly referred to using the acronym FIGS and are often the […]
ComScore reveals Google share by market
Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US but the Mountain View monolith is most powerful in Brazil, Turkey and Italy. Unfortunately, with […]
Google expands new trademark policy – but sidesteps Europe
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine and allowing competitors to aggressively buy each others ‘marks. The new change expands the ‘we […]
Forrester Research, Inc. data on mobile instant messaging (IM) in Europe
A recent study from Forrester Research, Inc. indicates mobile instant messaging (IM) on the rise in Europe with 26.7 million users in 2007 and a projected 80 million users in 2013. The survey was conducted on a sample of 22.000 consumers in: France Germany Holland Italy Spain Sweden UK Three years after the launch of […]
24 European states go borderless under Schengen
The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, the Schengen agreement makes physical inter-trade between bordering countries easier to manage for marketers. As Europe […]
German online advertising to beat €800 million in 2007
Futurezone brings us the news that the online advertising market in Germany is rocketing and expected to exceed €800 million in 2007. That is a 67% over the €480 million seen in 2006. The figures are from the Bundesverbands Informationswirtschaft, Telekommunikation und neue Medien (BITKOM) run by Germany’s national newspaper “Die Welt”. This forecast for […]
EURid suspends 10,000 .EU names squatted in China
The .EU domain registrar management organisation, EURid has suspended 10,000 EU domain names which have been apparently legally registered by a Chinese woman – reports out-law. EURid has the power to remove the domain names from the woman – but has said that it would prefer a court to do it. According to reports, the […]
Google webmaster tools starts to think international
At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog. The latter has announced support for the Internationalizing Domain Names in Applications (IDNA) and a series of further enhancements are expected. IDNA enables webmasters to use […]