What is happening to ASK in Europe? I must ask!
Recent studies have shown that in Germany Google leads with a market share of 88.5% (I though Google had a foothold in the UK with around 79%). Yahoo has just over 3%, followed by the only local engine, ISP T-Online with 2.2%. Others on the list with just under 1.5% are MSN and AOL. Most […]
European travel market to hit 25% of transactions online
A report by PhoCusWright Inc says that the European market on average will hit 25% of transactions carried out online during 2007 – this figure was achieved in the US in 2004. There are, however some key differences in European markets:- UK and German buying patterns are most similar to the US France is behind […]
AdTech Hamburg: Forrester VP Favier says Second Life will be the new Google
Jaap Favier of Forrester ended his keynote speech to the first Hamburg AdTech by saying that, after all the research he’s done, Second Life will become the new Google.
European telecoms operators threaten US search hegemony
Europe’s largest telecoms operators – with one American firm – are planning to launch a mobile phone search engine to rival Google and Yahoo. The companies concerned include Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and US firm Cingular. Combined, they have a user base of 600 million people – with some 20% in the UK expected to have broadband speed mobile phone access by the end of 2007.
German economics ministers reveals move away from 'Quaero'
Heise.de brings us the news (in German) that the German Government will be moving away from co-operation with the French over the search engine research project ‘Quaero’ even creating their own new project with a new name ‘Theseus’. The announcement came from Germany’s Economics minister, Hartmut Schauerte, at an IT Summit in Potsdam. He said […]
'We're all helping to create the Google monster,' Exalead CEO, SES Paris
The Google monster came under concerted attack from Francois Bourdoncle, CEO and founder of France-based search engine Exalead in the opening keynote of Search Engine Strategies Paris. The press in particular should be worried about becoming sub-contractors of Google, he said. Whilst at present Google News brings plenty of traffic to sites under the brand […]
Blogs influence European consumers
A recent
Europe leads in mobile internet access
eMarketer reports on Internet access via mobile devices. The study was conducted in France, Germany, Italy, Spain, UK, and the US. while 29% of European Internet users regularly access the Internet from their mobile phones, only 19% of US users were accessing the web via their mobile devices. The highest mobile Web penetration was in […]
The most influential blogs in German, French and Italian
Steve Rubel of Micropersuasion reports on the Edelman and Technorati study of the most influential blogs in German, French and Italian. Further information will be available during a presentation later this week in Milano where the results will be presented to participants. The event is open to the public and scheduled on Friday 13, starting […]
Relevant Traffic has sold 36% of stock to Kinnevik
Relevant traffic is a big player in Sweden with a focus on selling clicks from the search engine listings. Kinnevik , a big investement company has bought 36% of the stocks for 28 million Swedish kronors and is hoping to expand in Europe the next two years. They are looking to expand mostly in France […]