The best Google Ads campaign types for different stages of the marketing funnel
Google Ads is a globally accessible advertising platform that offers a diverse range of campaign types tailored to different marketing objectives. For this reason, it is the most popular advertising platform for brands wanting to leverage the power of Google to reach their audiences. But with a multitude of campaign types available, how do you […]
3 strategies for expanding your PPC campaigns to new markets
Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to rolling out your PPC campaigns to new markets, there are three main strategies you can […]
Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
6 markets where Bing is surprisingly popular in 2024
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% of the search engine market share in most countries around the world, this blog post […]
The ultimate guide to international search and social marketing in 2024
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you must tailor your marketing strategy to ensure it is completely localised to each target market. […]
Yahoo Japan search advertising tips for 2024
What is Yahoo Japan? Yahoo Japan is the second most popular search engine in Japan, after Google. Google has a search engine market share of 78% in the country, whilst Yahoo Japan comes in second place with 11%. However, it would perhaps be more accurate to refer to Yahoo Japan as a web portal, rather […]
Baidu search advertising tips for 2024
What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance with local laws and censorship, and a better understanding of the nuances of the Chinese […]
Naver search advertising tips for 2024
What is Naver? Naver is one of the most popular search engines in South Korea, with approximately 40 million people in South Korea (around 80% of the population) being active users. The screenshot below shows what Naver looks like on a desktop computer: The screenshot below shows what Naver looks like on a mobile phone: […]
6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
The top 6 Google Ads trends global companies need to know about in 2022
Google is a major player in paid and organic search internationally, with 92% of the search engine market share globally, as of May 2022. In some countries, Google’s market share is even higher, topping 97% in Argentina and Brazil. Considering Google’s huge impact internationally, it is little surprise that companies are choosing to invest large […]