Watch the recording: International paid search strategy for 2021
2020 has been a unique and challenging year for paid search marketers, with many having to reassess and readjust their tactics as a result of the effects of the pandemic. But as the year comes to a close, you can look forward to 2021 with optimism and start preparing your approach. Now is the time […]
Watch the recording: How to choose advertising channels for international student recruitment
Due to the pandemic of COVID-19, the education sector has been forced to change dramatically in the short space of months. This has involved a large shift towards online learning, making education providers’ online presence more important than ever. Whilst face-to-face interaction is important for student recruitment, online strategies are becoming more and more successful. […]
Watch the recording: Search marketing in South Korea
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. As the users differ between the two platforms in South Korea, it is vital to […]
Three tips for hotels wanting to increase direct online bookings
With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than hotels’ websites, but this leads to hotels having profits reduced due to commissions and losing […]
Advertising targeting advice for manufacturers
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think that PPC ads and social media ads are the same, but they could not be […]
Yes, the robots are here and they’re running Google Ads!
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is visited by delegates from all over Europe. So, a fitting place for Frederick Vallaeys, once […]
3 tips for PPC advertising in the education sector
This blog post was updated on 2 July 2021. The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an important role in your marketing strategy. At Webcertain, we have extensive experience of working with […]
The benefits of programmatic advertising
The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next year and most advertisers have now fully embraced this technology. Here are some of the […]
Search and display campaigns on Google
If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we will look at the main aspects of search and display campaigns. Search campaigns This type […]
Keyword match types internationally
In pay-per-click (PPC) advertising, keyword match types are a function allowing you to limit the queries for which your ad comes up in the results. This allows marketers to target more relevant searches and improve their strategy. Having said that, keyword match types vary across different search engines; in this blog post, we will focus […]