Ad blocking: How can marketers work around it?
Marketers spend a lot of time creating and designing great adverts and giving them the visibility needed to reach big audiences; however, ad blocking softwares are getting more and more popular, hindering your chances of getting your ads seen. Let’s see how marketers can face this issue. Who uses ad blocking and why? Ad blocking […]
3 things to know about advertising on 360 Search
360 Search is the second most popular search engine in China, with over 35% of the market share. Yet despite having as many users as the entire UK population, many international marketers have never heard of it. If you are targeting China then you need to get familiar with the search engine and the various […]
How dynamic keyword insertion on Yandex differs from Google AdWords
For marketers to get optimal visibility, it is important to match the text of their ad copies with what their prospective customers are typing in the search box, and this is where dynamic keyword insertion comes in. However, this option doesn’t work in the same way in Google and Yandex. As you are more likely […]
PPC ad specifications around the world
Writing impactful and compelling PPC ads is key to capturing the attention of internet users and achieve a good return on investment (ROI). Having said this, different search engines across the world have different requirements when it comes to their ad copies. In this blog post, we’ll look at the PPC ad specifications for Bing, […]
3 things that will boost your Baidu PPC efforts
If you’re planning to advertise in China, then you need to know how to make the most of the local search engine, Baidu. Baidu has a variety of tools available to advertisers. However, these tools are very different from what you’ll be used to on Google Ads, so if you are to succeed, then you […]
3 differences between Naver Ad and Google Ads
This blog post was updated on 30 September 2024. If you are planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google Ads, called Naver Ad. However, Naver Ad is very different from […]
3 Ways To Combine PPC And SEO For A Successful Marketing Strategy
When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. 1. Monitor your PPC campaign to achieve SEO and content insights A great way to improve […]
The best of 360 Search
360 Search is the second largest search engine in China, with over 35% of the market share. It is a product of Qihoo 360, a Chinese cyber security company whose free anti-virus software is the most popular and trusted in the country. Over the years, the company has launched several products under the “360” trademark: […]
Yandex Direct Embraces Extended Text Ads (ETAs)
An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new PPC feature, namely the introduction of Extended Text Ads. Following suit from Google & Bing, […]
International PPC: The 3 Key Aspects
If you’ve ever wondered how international companies coordinate their PPC campaigns, you are not alone. From interviewing several international businesses such as Sixt Rent a Car and Bing on Webcertain TV, we have collected a number of useful pieces of advice when it comes to implementing PPC campaigns internationally. Let’s have a look at what […]