The Advertising Arena: Explaining The Impact Of Google’s New SERP Layout
The Advertising Arena – 2nd March 2016 Today we’ll be focusing on Google’s new SERP layout and what this means for digital advertisers. On Friday the 19th of February, Google announced that it was changing the way it displays adverts on its search engine results pages. Adverts will no longer be shown on the right […]
The Advertising Arena: Google, Bing And Yandex Updates
The Advertising Arena – 26th January 2016 New Bing Ads Editor coming in summer 2016 Bing has announced that the next version of its Bing Ads Editor will be available in summer 2016. The new Bing Ads Editor will be Mac compatible for the first time ever, allowing Mac users to manage their paid search […]
How To Perform A PPC Performance Audit Using Yandex Report Wizard 2.0
A long-awaited change has been introduced to the Yandex Direct interface this week! The new Report Wizard 2.0 is now available on account level and offers many new bulk campaign reporting options. Currently this tool is available in beta version and can be accessed from the ‘Statistics for all campaigns’ tab at the bottom of […]
10 Top Tips For Succeeding Online In China
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes and offer some essential tips to ensure your entry into the Chinese market will be […]
Managing The Biddable Media Mix In Global Campaigns
Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, to delve into the different advertising opportunities, discuss how global businesses should utilise them and […]
Baidu Brand Zone: Get the most out of your brand in China
For years, Baidu has been perceived as the main channel for paid search in China because of its dominating position in the Chinese online market; however, do we, overseas advertisers, really know how to advertise on Baidu? Baidu is a very well established platform to use, there are many functions available beyond just traditional paid […]
Yandex Direct: The new auction is coming, but what does it mean for advertisers?
Following the extensive number of recent announcements from the Russian search engine, all Yandex.Direct users should be aware by now that some significant changes are coming to the auction format and ad ranking rules. However, it is one thing to be informed, but another to truly understand what these changes mean in practice. Therefore, in […]
A 5-point bidding framework for international paid search campaigns
Managing bids in PPC search campaigns involves a great variety of factors and issues, which makes it rather complicated. This blog post aims to address this problem, and summarises a five-point framework that can be used as a basis for making bidding judgements and decisions, based on my experience of working on campaigns in multiple […]
The pros and cons of working with Baidu PPC
Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called AdWords, Baidu has a PPC platform of its own called “Tuiguang”, which is Chinese for […]
International PPC: 10 things to consider before launch
When you decide to promote your products or services in international markets, there are specific issues to consider which might not have been relevant to your PPC advertising in your home market. In this post I will talk you through some of the points you should consider before launching your PPC campaigns into new markets, […]