Google and Yandex advertising networks: What is the difference?
Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital marketers are now much more sophisticated and allow you to target not only single website […]
Yandex PPC update: Average display and click position now available in Yandex Direct
Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its search results page. This improvement could easily be described as one of the most important […]
The ultimate guide to Yandex Metrica: The alternative analytics tool for international advertisers
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and free tools. One of them is Yandex Metrica – an online analytics platform developed by […]
Looking for a multilingual keyword tool? A new solution for international keyword research
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason that you should never, ever translate keywords – but you know that, right? If you […]
The pros and cons of working with Naver Ad
Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Google Ads, Naver has also developed its own PPC platform called “Naver Ad”. But how does this platform work? From a PPC operational perspective, I […]
Uncovering the complexity of Slavic languages and Yandex PPC match types
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their own peculiarities which, only when well understood, will enable you to put your ads in […]
Yandex PPC – How To Have It Managed For Free!
As Russia becomes more and more lucrative, digital marketers are becoming increasingly excited about the country. If you want to expand your business into the area, then you’d better acquaint yourself with Yandex. Yandex is Russia’s leading search engine, with over 60% of the market share, and is also popular in Ukraine, Kazakhstan and Belarus. […]
Call-to-action considerations to improve international PPC click-through rates
Whilst it is very tempting to apply the same call-to-actions across all your international PPC campaigns for the sheer reason that it requires significantly less effort, there are several reasons as to why you should seriously consider whether this approach is likely to reap the best results for your business: CTAs can have an adverse […]
Yandex simplifies paid search for international advertisers
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which will finally give advertisers the ability to run A/B tests of different ad copies. Up […]
Focus On Mobile Will Drive International PPC Wins
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, Product Marketing Director at Bing Ads, shares her key tips for international PPC and explains […]