Talent, Tools and Framework: The Key to International PPC Triumph
The International Search Summit New York will soon be upon and marketers from across the US and beyond will be coming together to talk about the latest developments, tactics and tips for international search marketing and hear from expert practitioners in the field. One such practitioner is Laetitia Kieffer, a truly international and multilingual search […]
3 Obstacles To Ad Copy Translation
Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as focus. I will here tackle 3 main obstacles to ad copy translation, all somewhat interconnected : […]
Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
YouTube Amplifies Ad Spend In Germany To Counter Copyright Issues
On the face of it, it may not seem as though YouTube would really have the dire need for any PPC efforts given it is a go-to website and household name for many. However, YouTube’s impressive scale and impact across various markets also mean that it has become a prime target for IP rights holders […]