Are you ready for Google consent mode?
Google recently introduced a new feature called consent mode, designed to enhance user privacy and improve the way online consent is managed. In light of this, it is crucial to be proactive in addressing these changes and ensuring compliance by the beginning of March 2024. This applies to all industries across the EU/EEA, so if […]
3 useful facts about digital marketing in South Korea in 2023
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! It has different search engines and social networks that do not exist elsewhere, where people […]
6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
3 ways Google Trends can support international content marketing
This blog post was updated on 28 February 2025. Google Trends is an incredibly powerful tool for SEOs and content marketers. It harnesses the immense power of Google’s vast search database and lets you see how frequently people have searched for specific search terms or topics on the search engine over a given period of […]
On-page SEO: How to understand context and user intent
This blog post was updated on 5 May 2024. With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context and the user intent behind the […]
Join our live interactive Q&A session with Google on 18 May 2022
Are you responsible for your brand’s website? Want to make sure you are as visible as possible online? Ever wished you could ask those tricky SEO questions to someone who actually knows the answers? Yes? Then you are in luck! As part of the International Search Summit: Global Virtual Edition, John Müller from Google will […]
Will Google’s page experience update affect your website rankings?
What is the page experience update? The page experience update is a Google algorithm update that is already impacting mobile search results. In February 2022, it will start impacting desktop search results. It takes Core Web Vitals related to web performance and loading speed, HTTPS and intrusive interstitials into account as a ranking factor. For […]
Got questions for Google? Ask them live and direct at our virtual event!
Do you have burning questions about Google SEO? Do you need advice on how to improve your website’s optimisation? Have you ever wished you could go straight to Google and ask for help? If the answer is “yes”, you are in luck! We will be doing a live, interactive Q&A session with John Mueller from […]
How to optimise your website for Core Web Vitals
Core Web Vitals are a set of metrics that measure a website’s loading, interactivity and visual stability. In combination with other components relating to website security and user friendliness, these metrics will make up a set of signals called “page experience” which Google will begin using as part of its rankings systems. The “page experience […]
Watch the recording: Search marketing in South Korea
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. As the users differ between the two platforms in South Korea, it is vital to […]