6 search engines that are challenging Google around the world
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the world. In some countries, there are other search engines which are challenging Google’s dominance, and […]
International SEO tips from Google’s John Müller for 2019
At the most recent International Search Summit in Munich, we were fortunate enough to be joined by none other than Google’s very own John Müller, a Webmaster Trends Analyst at the search engine who is well-known and well-loved in the SEO community. He hosted an hour-long Q&A session with attendees of the conference, where he […]
Yes, the robots are here and they’re running Google Ads!
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is visited by delegates from all over Europe. So, a fitting place for Frederick Vallaeys, once […]
SEO differences between Google, Baidu, Yandex and Naver
In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The main non-Google search engines you need to be aware of are these: Baidu in China, […]
Search and display campaigns on Google
If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we will look at the main aspects of search and display campaigns. Search campaigns This type […]
Google Analytics for LinkedIn
Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you have been advertising on it for a while… either way, you probably know that it […]
Accelerated Mobile Pages: Google vs. Yandex vs. Baidu
Website speed is something that’s extremely important, not only for SEO reasons (speed is a ranking factor) but also for user experience. According to research by Kissmetrics, 40% of people will abandon a website if it takes more than three seconds to load. Take into account also that many of the world’s internet users are […]
Mobile SEO on Google, Yandex and Baidu
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use to access the internet. This means that it has never been more important to have […]
The Google grant for non-profit organisations: Products and eligibility
Your non-profit organisation might be eligible for the Google grant, an initiative which allows charitable organisations to use Google’s advertising products for free in order to promote their work. Read our blog post to discover a few products covered by the grant, and whether you meet the criteria. The grant The Google grant allows your […]
How dynamic keyword insertion on Yandex differs from Google AdWords
For marketers to get optimal visibility, it is important to match the text of their ad copies with what their prospective customers are typing in the search box, and this is where dynamic keyword insertion comes in. However, this option doesn’t work in the same way in Google and Yandex. As you are more likely […]