3 differences between Naver Ad and Google Ads
This blog post was updated on 30 September 2024. If you are planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google Ads, called Naver Ad. However, Naver Ad is very different from […]
Bad Backlinks And Quality Assessment On Google And Yandex
Backlinks are an important SEO tool to improve rankings and visibility online, and having a good number of quality backlinks on your website is a sign to search engines that yours is a high-quality site. However, backlinks don’t always come from trustworthy sources, and when this happens it can lead to penalisation by search engines. […]
Competition – Get Your International Question Answered By Google
If you could ask Google anything you wanted about international SEO and managing global websites, what would it be? Think carefully, because now you can. Google’s Gary Illyes will be taking part in a Q&A session at the International Search Summit Barcelona on 5th October and we’re giving one lucky person the chance to be […]
How To Be Featured In Google’s Answer Box
Google’s Answer Box, also referred to as ‘Ranking Zero’, ‘Featured Snippet’, ‘Google Quick Answers’, or ‘Quick Answer Box’, is a relatively new functionality within Google SERPs. It’s a box of light grey colour with a white background that provides the answer to search queries directly on the SERP, without users having to click on any […]
Keyword Research Is Heading Towards Semantic SEO
Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing, and calling for a more ‘semantic’ SEO. As people are online more often than ever before, search engines are doing their best to adapt to the new ways in which users are searching on […]
The Advertising Arena: Explaining The Impact Of Google’s New SERP Layout
The Advertising Arena – 2nd March 2016 Today we’ll be focusing on Google’s new SERP layout and what this means for digital advertisers. On Friday the 19th of February, Google announced that it was changing the way it displays adverts on its search engine results pages. Adverts will no longer be shown on the right […]
The SEO Show: Google And Yandex Search Insights
The SEO Show – 1st March 2016 robots.txt files can now be updated faster on Google Webmasters can now ask Google to index and process updated robots.txt files. Previously, if webmasters changed their robots.txt file, they had to wait until the search engine next crawled the website before the updates took effect. Now, webmasters can […]
The Advertising Arena: Google, Bing And Yandex Updates
The Advertising Arena – 26th January 2016 New Bing Ads Editor coming in summer 2016 Bing has announced that the next version of its Bing Ads Editor will be available in summer 2016. The new Bing Ads Editor will be Mac compatible for the first time ever, allowing Mac users to manage their paid search […]
Year In Review: Top Global Digital Marketing News From 2015
It’s almost the end of 2015, which means it’s time to reflect on what’s happened in the world of international digital marketing during these last 365 days. There are some topics and stories which have been ever-present in the marketing news this year, which are important for international marketers to be aware of. Data Protection […]
The SEO Show: Google, YouTube and Pinterest Search Insights
The SEO Show – 8th December 2015 Google changes ranking algorithm with RankBrain update Google has altered its ranking algorithm with an update called RankBrain. RankBrain is a machine learning algorithm that will look for patterns between what terms users search for and the links they click on. It will gradually learn that intentions that lie […]