Google and Yandex advertising networks: What is the difference?
Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital marketers are now much more sophisticated and allow you to target not only single website […]
International Search Advice From Baidu, Google And Bing
Whether we like it or not, search engines are at the heart of everything we do, so understanding how they work, what they value and their latest developments is vital for our own success. At the International Search Summit @ SMX East on September 29th, we’ll be bringing together 3 of the major global search […]
Head to head: Can linguistic advantages help Yandex beat Google in Turkey?
It was not that easy; just to walk in and become a contender in the Turkish internet market… blatantly squaring off against the virtual-market monopoly of the 15 years-established search engine Google in Turkey….but Yandex was very determined to be successful. Its target is to corner 20-25% of the search traffic, bullish figures when we […]