Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
3 tips to attract Indian students to your educational institution
International students are a key part of any educational institution’s lifeblood, bringing fresh ideas, drive, ambition and cultural diversity. They can also help to fill course places and often pay higher fees than home students, giving vital funding to the educational institutions they attend. One major group of international students are those from India. This […]
8 developing markets your business should consider in 2021
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing numbers of people coming online, they are lucrative and have huge growth ahead of them. […]
3 tips for adapting your marketing strategy for the Indian culture
More and more global brands are turning their attention to India. With a population of 1.3 billion people and rising disposable incomes, it is easy to see why. Not only that, but brand loyalty is quite high, so if you manage to earn the custom of an Indian shopper, you may have just gained them […]
5 opportunities to make a splash in developing markets in 2020
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and there are certain countries that are embracing it with a passion. This blog post will […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
3 things to know about digital marketing in India
This blog post was updated on 17 October 2023. 833 million Indians are online, which is 58% of the country’s population. That is massive! It means that not only does India have one of the largest online populations in the world, but the country still has a long way to go in terms of development. […]
3 tips for social media campaigns in India
Social media in India is big. In 2016, a staggering 216 million Indians were on social media and this number is set to rise to 358 million by 2021. This provides huge opportunities for brands wanting to target India, as social media plays a big role in the life of Indian consumers. Here are three […]
Digital marketing in India: Misconceptions and opportunities
India is a country with a booming internet market and a wealth of opportunities for savvy organisations. However, there are many misconceptions about the country that often prevent Western businesses from giving it the attention it deserves. Ahead of his session at the International Search Summit in New York next week, Mumbai-based Vivek Bhargava, founder […]
Top countries and regions with highest mobile share of web traffic
New statistics pop up every day about mobile and its growing share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to be in line with other findings. While it is hardly a revelation that mobile usage […]