Multilingual search

International companies should embrace the hreflang tag

The year 2011 was a good year for search engine marketing. As content became the king, some real impressive search engine optimized websites were developed. Many small and big players around the globe also poured into the domain of search engine marketing. Then in August 2011, the search engine giant Google came up with a […]

Egypt, Saudi Arabia and UAE Non-Latin Domain Names Live

Since November last year it has been possible to use characters that were not formerly part of the Latin character set used for creating web addresses and URLs. For example, the German umlaut – a character with two dots above it such as the “ü” which should normally appear in my name – could not […]

Trademark owners must be on the ball in new international domain changes

As of 16th November, it is now possible to register non-Latin domain names, using characters including Chinese, Cyrillic, Greek and Arabic. This development also affects certain languages such as Swedish, which use the Latin alphabet but have additional special characters, which have previously not been represented in domains. It will also be possible to mix […]