Webcertain blog

Greg Jarboe Wins Medallion Speaker Award At ISS

Greg Jarboe’s status as a great public speaker was confirmed yesterday when the International Search Summit audience voted Greg as its very first ‘Medallion Speaker Award’. WebCertain, which hosts the Summit, introduced the Medallion Award to give audiences more influence over the quality of speakers they wish to see. The award is voted on by […]

Mobile, Video and India to Dominate London's ISS #ISSLON

As the final printer deliveries for Thursday’s International Search Summit trundle through the reception below where I’m sitting, flights are boarded in the US and Europe and final polishing of presentations and content is shaping up, we’re looking forward to probably the most exciting – and innovative – International Search Summit yet. The International Search […]

Nokia to share global SEM tips at International Search Summit

Nokia’s Digital Strategy Manager Steve Capone will be speaking on “How to run a global SEM business” at the International Search Summit on 13 May in London. The session will consider various models for managing international search campaigns, from the perspective of a major global brand with multiple websites in multiple languages. Early Bird Tickets […]

Bas van den Beld to speak at International Search Summit London

European search marketing expert Bas van den Beld will be speaking on “Trends and Tips on Mobile in Europe” at the International Search Summit in London. Bas currently runs State of Search, is a regular contributor to sites such as SearchEngineLand and SearchEngineWatch and a presenter on Webmasterradio, as well as running his own company […]

International Search Summit to be held in Berlin

WebCertain has announced that it will host an International Search Summit in Berlin in June. The Summit will be co-located with Localization World and will take place on the pre-conference day, Monday 7th June. There is a great synergy between the two events, as they both focus on the challenges and solutions to globalization and […]

International Search Summit announced for May 2010

The next International Search Summit will take place on 13th May, 2010 at a new venue, The Barbican in London. The speakers and the agenda are yet to be confirmed, but the event will once again focus on issues and trends in international seo, ppc and social media which affect search marketers as they carry […]

ISS – Managing websites across multiple markets

Managing Websites Across Multiple Markets David Sowerby – Straker Software The internet community is changing – major changes are under way forces driving the global economy have shifted must focus on international – moving into new markets The web is the most effective media to open new markets. The translation industry hasn’t changed over the […]

ISS – targeting the Latin American markets

How to Target Key Latin American Markets Ana Leckenby – WebCertain Spanish and Portuguese speaking countries total more than 200 million worldwide – an interesting audience. There are a number of economies that have survived difficult times – for example Chile, Argentina High tech cities A push to support globalisation Things Latin Americans like… Transactional […]

ISS – Using Online PR for Links

Kristjan Mar Hauksson – Nordic eMarketingGround rules no distribution of the same text to multiple locations re-write to two or three versions write it short and scalable do not spam it with links 2 or 3 at the most Try to influence people to pick up the story – people who are passionate about topics. […]

Panel Debate – Link Building, What is the best type of Link?

This is the first afternoon session of the day (unfortunately there have been problems with the WIFI so I wasn’t able to blog all sessions). The focus is on links and linking. Which is the best link ? From a relevant website ? well yes but good links are those that generate traffic. The ideal […]