ISS – Bill Hunt Global Search Strategies
There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with: Team Build your global team Linguistic Maximize your content and keywords Infrastructure Offers scaling opportunities INFRASTRUCTUE many countries and languages are a challenge right from the start. Working with local teams is essential – the local agencies need […]
International Search Summit – SEO Agenda
Tomorrow another edition of the International Search Summit hosted by Web Certain at the British National Library in London takes place. The focus of tomorrow’s discussion will be SEO (Search Engine Optimisation) with a grate list of speakers lined up to share useful information and tips on how to go about optimising websites and establishing […]
International Search Summit: SEO – live blogging 19 November 2009
It’s nearly time for the next International Search Summit hosted by WebCertain – this time with a focus on international SEO strategies. Visit the International Search Summit website for full details of the speakers, who include Bill Hunt, Massimo Burgio, Dixon Jones, Kristjan Mar Hauksson and Motoko Hunt. Topics include; Global Search Strategies, Brand Reputation […]
International Search Summit London – Regina Bustamante, Plaxo
Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations Member sourcing is different: non traditional forms of recruiting different quality model non financial compensation flexibility around release dates Benefits of the model: accelerates the global expansion (FaceBook took 24 hours to be translated into French) cost effective scalability Plaxo has grown significantly in Italy with a strong base of volunteers that have significantly progressed the translation for the Italian market.
International Search Summit: Nicole Vanderbilt, AOL People Networks
Have introduced a platform (with toolbar) called LIFESTREAM Develop a platform to create and extend community distribute content control brand programming player advertising monetize sell and serve advertising ICQ Numbers 42 Million users 13 Million daily users 1.1 billion instant messages per day users spend 5 hrs per day Socialthing.com – in private
International Search Summit – Twitter, Jenny Simpson
Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change – what’s big today may not be tomorrow The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.
International Search Summit – Anne Kennedy
Anne Presents FaceBook numbers $ 419 M invested spending $ 20 M/month more than 50% of members are over 25 women over 55 are the fastest growing segment Linked in is big Twitter is active, FaceBook id Huge (will refer to FaceBook as FB) Has created a $ 500 M market for application developers Now FB has approx.
International Search Summit London May 2009 – Introduction by Andy Atkins Kruger
Search and Social Networks make it easier for people to find things and people they are looking for – people have been searching since the beginning of time, Search Engines have filled the gap and made it much easier (and much faster) to find things.
Posting on the International Search Summit from London
There were technical problems related to our live blogging during the recent International Search Summit causing bad formatting in all posts – I apologize for the inconvenience – posts are now “readable” – always consider this was a live blogging 🙂
International Search Summit – Worldvision Paid Search Strategy – How to Sing in Tune with Emerging Markets
10 DOs and 10 Don’ts when turning to the emerging markets Lesley Richards – Samia Kesseiri of Web Certain Reach your market Keyword research Segmentation and geotargeting Decide on your budget Localize your objectives Media Placement Landing page localization (landing page relevancy – unique sale propositions …) … Political factors don’t assume everyone purchases online Algerians research online and buy offline In China payment is not with credit card but Cash on delivery Geotargeting is essential in big countries (see Brasil for example) CPC can vary considerably – don’t expect to pay less in india than in the UK English is used in B2B – don’t think you need to go local always …