International Search Summit – Microsoft adCenter
4.8% and Google 75.3% Algorithm and INdex are important and have priority, now using multimap as mapping software Research Investment – Blind Taste Test, a comparison between Live and other search engines to test validity of the results Search behaviours: 3 categories Find, discover, explore – these are highly engaged in their exploring, the most interesting group Farecast – currently all around travel. … New tools for the adCenter have ben released – adcenter desktop tool now available, this was the N. 1 request of users – designed around office 2007, now in beta availabel to premium clients, now the excel plugin – allows to do research on keywords an keyoword suggestions. adExcellence is the Online Educational Tutorial website to learn all about adCenter (www.adExcellence.com) there is also an adCenter Community (adcentercommunity.com)
Doing Business in Asia
Barry Lloyd gives an interesting presentation on doing business in Asia. All Asian countries are very very different Cultures are different and totally different from western customs Getting products in front of your target market is easier than any previous time in history Research is critical to doing business abroad in Asia – understand culture […]
International Search Summit
The International Search Summit kicks off this morning at the British Library with he welcome of Andy Atkins Kruger, introducing speakers and above all the international market where English is no longer the dominant language. Geo.targeting and linguistics are introduced by Andy, there will be presentations during the day that will drill down and provide […]