Baidu interview: What Western brands should know about China
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success there depends hugely on taking this into account. General Manager of Baidu International, Frankie Ho […]
International Marketing: People Are Different, But Also The Same
As the Founder of State of Digital and recent winner of the European Search Personality of the Year Award, there is no doubt that Bas van den Beld is well immersed in the European, and Global, Digital World. At the International Search Summit London on 19th May, Bas will be sharing some of the learnings […]
International Search Advice From Baidu, Google And Bing
Whether we like it or not, search engines are at the heart of everything we do, so understanding how they work, what they value and their latest developments is vital for our own success. At the International Search Summit @ SMX East on September 29th, we’ll be bringing together 3 of the major global search […]
It’s Time To Think Globally: 6 Reasons Why Ramping Up Your International Know-How Can Do Wonders For Your Bottom Line
What once was a big fish in a small pond is increasingly becoming a rather small fish in a huge pond. I’m here referring to the U.S. – namely, its waning status as the epicenter of all things digital. Please don’t get me wrong, the U.S. is still, financially speaking, the biggest fish in the […]
Online Marketing Tips For Success In Latin America
It’s certainly a region on the rise when it comes to internet access and usage, meaning that Latin America is an increasingly interesting target for international businesses and offers many opportunities. Of course to be successful there, its essential that you understand the specific needs, behaviours and preferences of your audience and create content and […]
Win An SMX Pass With The International Search Summit Seattle
Delegates attending the International Search Summit Seattle will be in with a chance to win an all access pass for the SMX Advanced conference as well. On Thursday June 5 all delegates will be entered into a draw and the lucky winner will get the pass. With the SMX conference already sold out, this is […]
21 key takeaways from the International Search Summit London
From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, here are 21 takeaways from the event. Managing search in a global enterprise – David […]
Organic Search + Paid Search = International Wins and Success
In a career spanning agency and in-house roles, not to mention a period as Search Quality Manager at Google, there aren’t many international search challenges and scenarios that Johann Godey hasn’t come across. At the International Search Summit London on 12th May, Johann, now at Director at Vistaprint, will be focusing on the synergies between […]
Planning And Collaboration Are Fundamentals Of International Content Marketing
In this content-focused online world we’re living in, international teams far and wide are struggling with the challenges of creating content to reflect the language, culture, interests and needs of their customers and prospects around the globe. From the planning stage to the execution, not to mention the publication and distribution there are a lot […]
How To Create A World-Class User Experience Through International SEO
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager at Adobe, shares his experience of running multinational SEO programs and provides advice for any […]