Top Takeaways From The International Search Summit London
The most recent International Search Summit took place last week in London and covered a wide breadth of areas within the topic of international SEO. From geo-targeting to content outreach to the latest stats on global search and internet usage, there was a lot of useful and interesting information to take away from the event. […]
Focus On Mobile Will Drive International PPC Wins
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, Product Marketing Director at Bing Ads, shares her key tips for international PPC and explains […]
What Makes Successful International Content Outreach?
Ignore content marketing at your peril! This is the advice for businesses large and small, local or international – content is key to successful online campaigns. But creating and sharing quality, engaging and unique content can be a daunting task for many organisations, especially when that content needs to be suitable for a multilingual audience. […]
Is Your Business Missing International Opportunities?
We all know the world is getting smaller – but the global opportunities are only getting bigger. There is a huge online audience out there and the tools and techniques for reaching it have never been greater. I mean, did you know…. Did you know…….. Nearly one in four internet users are Chinese? And China […]
25 top takeaways from the International Search Summit @ SMX East
This week saw the latest instalment of the International Search Summit and delegates at the event were treated to a full day of tips, tactics, insights and best practices for delivering effective and successful global search campaigns. With speakers travelling from as far afield as Germany and India, and covering topics from geo-targeting to content […]
Digital marketing in India: Misconceptions and opportunities
India is a country with a booming internet market and a wealth of opportunities for savvy organisations. However, there are many misconceptions about the country that often prevent Western businesses from giving it the attention it deserves. Ahead of his session at the International Search Summit in New York next week, Mumbai-based Vivek Bhargava, founder […]
Talent, Tools and Framework: The Key to International PPC Triumph
The International Search Summit New York will soon be upon and marketers from across the US and beyond will be coming together to talk about the latest developments, tactics and tips for international search marketing and hear from expert practitioners in the field. One such practitioner is Laetitia Kieffer, a truly international and multilingual search […]
Bastian Grimm on international SEO and schema.org: ISS London interview
At the International Search Summit London next week, Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us some insight into what he will be speaking about and why it is important for international marketers to utilise schema.org effectively. Bastian, […]
Aleyda Solis on international mobile SEO: ISS London interview
The International Search Summit London is fast approaching, and before the event, we are talking to some of the speakers about their sessions at the event, as well as international search marketing in general. Up first is Aleyda Solis, International SEO Consultant at SEER Interactive. Aleyda, what are the biggest mistakes you see organisations making […]
Overcome key challenges in international search marketing
The International Search Summit will be once again opening its doors to marketers and webmasters battling with the challenges and complexities of managing a web presence and online campaigns in multiple countries and languages. Over the course of the day, Monday 26th November in London, leading specialists in the global search field will be sharing […]